One of the most effective ways to generate targeted traffic to your websites and blogs is to use banner advertisements. Although it has been thought for many years that people have become blind to banners, no longer clicking on this once lucrative way to generate targeted traffic, they have slowly been making a comeback in recent years.
Today, the effectiveness of banners has definitely improved, and more people than ever are using them to drive targeted traffic to their websites and offers. Here are some tips on how to create effective banner advertising programs to increase your bottom line.
This is something that has recently become more effective as a result of social networks using similar strategies. People have become accustomed to clicking on animated banners, especially if they are rotated continually. The key to making sure that people do not become subject to banner blindness is to use multiple variations of the same advertisement in a different setting. By creating animated banners that catch a person's attention, that are continually rotated with something new, you can increase the amount of clicks, and generate more traffic and sales.
By ebb and flow, we are referencing how you should rotate your banner ads. You should make several different kinds, and track their performance. Since people are more likely to click on an ad they have never seen before, by making several representing the same product or service you are trying to sell, you can benefit from creating a multitude of different ones, causing people to click through more and more.
This gives you a higher percentage rate of possible sales that can be made using this strategy, a strategy that very few people implement because they will not take the time to create new graphics. Hopefully this strategy works for you as you attempt to sell more products and services on the web.
Today, the effectiveness of banners has definitely improved, and more people than ever are using them to drive targeted traffic to their websites and offers. Here are some tips on how to create effective banner advertising programs to increase your bottom line.
This is something that has recently become more effective as a result of social networks using similar strategies. People have become accustomed to clicking on animated banners, especially if they are rotated continually. The key to making sure that people do not become subject to banner blindness is to use multiple variations of the same advertisement in a different setting. By creating animated banners that catch a person's attention, that are continually rotated with something new, you can increase the amount of clicks, and generate more traffic and sales.
By ebb and flow, we are referencing how you should rotate your banner ads. You should make several different kinds, and track their performance. Since people are more likely to click on an ad they have never seen before, by making several representing the same product or service you are trying to sell, you can benefit from creating a multitude of different ones, causing people to click through more and more.
This gives you a higher percentage rate of possible sales that can be made using this strategy, a strategy that very few people implement because they will not take the time to create new graphics. Hopefully this strategy works for you as you attempt to sell more products and services on the web.
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