Monday, April 14, 2014

The Most Important Of Online Paid Advertising Trends In 2014

By Bilal Syed


The online platform is an ever changing arena where marketers need to keep abreast with the latest and trending marketing ideas. Many things change every year, and 2014 is just like any other financial year. Although there are many paid advertising trends that one can employ, only a few of them seems to be more effective this year than the others. Mobile internet advertisements: The app world is a booming business especially with the wake of smartphones. All platforms, (Windows Phone, IOS, Blackberry and Android) support apps that can be used for advertisements.



Content promotion and advertising: Content marketing continues to rule the internet world. Marketers today have to employ longer, rich and quality content to create awareness to their target audience. Gone are the days when small sized articles would matter, as audiences today are information thirsty. This can also be used to your advantage so do not worry.

Not to mention, social networks give you the added advantage of utilizing their analytic features , and you can target which demographics' work the best for your particular product and/or service. Some of the best social networks to focus you're advertising on are; Facebook and Twitter.

In 2020, the world is expected to have twenty four billion devices connected in all consumer categories and every market. For example, the generation of devices that link your fitness and health recorded in your armband to your smartphone. All these devices offer an opportunity for marketers to tie in their services and products to appropriate moments a consumer experiences during the day using their devices. This will allow business to target people at specific moments with the right messages to incite action to be taken like ordering an energy-boosting supplement through the device.

This targeted advertising with fundamentally change the way business conducts marketing strategies in the future this momentary appropriate advertising will deliver great results to marketers. This is the future of how we will interact with online marketing. Also realize that this is the backbone of your business as well, so do your due diligence and keep up with the work.




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