Friday, April 25, 2014

Facebook's Removal Of Messaging: Can Online Marketing Companies Weigh In?

By Robbie Sutter


When it comes to the largest social media channels that can be named, Facebook deserves the top spot. Most would be able to agree with such an idea, especially when given the fact that Facebook has mobile options that people can access through their phones and iPods, to name a couple of examples. Is it possible, though, that the mobile experience that Facebook offers is going to be hindered in the future? It seems like a concern that online marketing companies should place their focus on.

Facebook made it a point to say that it would be eliminating the messenger function from its main app that is used by countless smartphone and iPod owners. To put it into simplest terms, if they want a messaging service for Facebook, the Messenger app would be the way to go. The news arrived to those in Europe and to say that there have been grievances, in response, would be an understatement. Online marketing companies can make the argument that this effort made by Facebook could lead to users being driven away.

It goes without saying that a business should be able to stay on every customer's good graces, which is a point that online marketing companies would be able to agree with. It's important to keep in mind that the potential downloading of a new app could amount to clutter, which is a negative according to firms like fishbat. Is it possible that Facebook is making an attempt to actually force this change upon its users? If this is the case, it is perhaps the worst move that could be executed.

It's important to remember that there have been a number of instances where users have voiced their displeasure over sudden changes made by companies. For example, the Xbox One came under fire because of the proposed DRM restrictions linked to the console. After hearing the complaints from the gaming masses, Microsoft decided to do away with said restrictions. This was a problem that Microsoft ultimately avoided, so I am sure curious to see if Facebook will follow a similar route if the messaging service removal creates an even greater commotion.

If you'd like my take on whether or not Facebook is going to do away with this change, it'd be hard to say. After all, the story in question is still pretty recent and I do not think that everyone has been given the time to allow it to digest. However, it can be said that this news drew a tremendous amount of criticism, which makes me wonder if Facebook will actually stay with this. To me, only time will tell but I hope that it does not heavily impact Facebook's credibility in a negative way.




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