For several months, Google has been beta testing the idea of allowing Google+ posts to be used as ads in the Google Display Advertising Network. The feature has now been officially released, and is available to all advertisers whose Google+ pages have more than 1,000 followers.
It's tough to gather followers and get people to see what you have to offer for free. Most people have to invest a great deal of money in order to get the following they wish to acquire. That money is not always put to good use, and it can sometimes put a company in a position to spend much more than they anticipated. This does not have to be the case any longer.
Many people do not realize that posting Google+ articles can help our website and articles for SEO purposes. The more areas online where you have a presence, the higher you will be overall in search engine ranks. What's great is that if you are able to get free display advertising in Google's network, you are just giving your posts even more exposure. The best way to ensure that you are getting as much exposure as possible for your business, website, or blog is by being in the minds and eyes of as many people as possible.
The 1,000 follower requirement may make it difficult for some brands to take advantage of Google+ display network advertising. The social network is not as popular as Facebook, Twitter, Pinterest or even Instagram, and it may be difficult for smaller companies to generate enough followers. However, for those that already have a decent following, or those who are willing to invest in building up their presence on the network, this looks like an effective way to reach a huge number of users with your rich media ads. There are more than two million sites on Google's Display Network, and Google offers some high quality targeting options for advertisers that are willing to take the time to customize their settings.
The one remaining question is how users will respond to the ads when they become commonplace. It is possible that early trials received such good results simply because the ad format was novel and therefore eye-catching.
It's tough to gather followers and get people to see what you have to offer for free. Most people have to invest a great deal of money in order to get the following they wish to acquire. That money is not always put to good use, and it can sometimes put a company in a position to spend much more than they anticipated. This does not have to be the case any longer.
Many people do not realize that posting Google+ articles can help our website and articles for SEO purposes. The more areas online where you have a presence, the higher you will be overall in search engine ranks. What's great is that if you are able to get free display advertising in Google's network, you are just giving your posts even more exposure. The best way to ensure that you are getting as much exposure as possible for your business, website, or blog is by being in the minds and eyes of as many people as possible.
The 1,000 follower requirement may make it difficult for some brands to take advantage of Google+ display network advertising. The social network is not as popular as Facebook, Twitter, Pinterest or even Instagram, and it may be difficult for smaller companies to generate enough followers. However, for those that already have a decent following, or those who are willing to invest in building up their presence on the network, this looks like an effective way to reach a huge number of users with your rich media ads. There are more than two million sites on Google's Display Network, and Google offers some high quality targeting options for advertisers that are willing to take the time to customize their settings.
The one remaining question is how users will respond to the ads when they become commonplace. It is possible that early trials received such good results simply because the ad format was novel and therefore eye-catching.
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