Wednesday, April 30, 2014

An Online Marketing Firm May Help You Understand Linkedin

By Rob Sutter


With so many different websites to consider in the social media realm, you have to understand what it is that helps them to stand out. No one individual is going to be able to understand every last facet at the onset but I would like to think that this level of knowledge can come in time. For example, is it possible that you have been using the business-focused website known as LinkedIn with the wrong mindset? Here are a couple of points to consider and I am sure that any online marketing firm will say the same.

An article on the New York Post covered this topic and it's amazing to see the kinds of things that can make your LinkedIn experience less rewarding. For example, you should go into LinkedIn expecting to play a numbers game along the lines of a website like Twitter. The goal of LinkedIn is for users to establish connections with those who are in their given fields. It does not matter how many people you connect with; the value of these users will be the greatest factor.

The process of establishing said connections with people might seem slow but this is all part of the LinkedIn experience. You are not going to have an entire circle of people during your first day on the website and any online marketing firm can attest to the fact that time is any LinkedIn user's best friend. You would not ask for a job from someone you had just met a couple of minutes earlier, would you? These sorts of relationships are ones which entail time.

Anyone who is familiar with LinkedIn can tell you about the importance of a presentation and firms such as fishbat know all too well the importance of the profile picture. More specifically, it should be appropriate for the website, especially since the article covered how this can be a problem for many profiles. If you'd like to know what's best suited for LinkedIn, a head shot - while simple - is the best option for you. I believe that any online marketing firm will be able to say the same.

It is very easy to misuse LinkedIn, which is a point that can be drawn to just about any social networking site as well. However, I would argue that LinkedIn is far riskier, in this regard, because of the fact that it isn't like any other social media site. It is one that practically hinges on professionalism and what this means is that every last post you create and each detail on your profile has to be carefully implemented. These steps will only help you reputation stand that much stronger.




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