Wednesday, May 16, 2018

Which Technical Problems Harm Long Island SEO?

By Rob Sutter


For those that understand search engine optimization, you know that there are many pieces that make up the bigger picture. If even one of these pieces is out of alignment, it can result in a number of technical errors. These can impact everything from content to websites, which any Long Island SEO specialist can attest. For a better understanding of the specific errors to be mindful of, keep these in the back of your mind.

One of the technical issues that hinder Long Island SEO efforts is duplicate content. Let's say that, for the sake of argument, that you sell cosmetic products. If you want to discuss the benefits of certain nutrients for the skin, you may go online for research purposes. While this is fine, you don't want to outright copy and paste the content from a source and place it on your site. This creates a duplicate content issue that can hurt your rankings.

Another technical issue to be mindful of is load times, slow ones to be more exact. Have you ever visited a website, only for it to operate so slowly that you feel inclined to click away? When this problem occurs, it can adversely impact how well a site ranks, which means that the site itself must be properly optimized. If it takes less than three seconds for a site to fully load, you can rest easy knowing that it will engage visitors at the onset.

Reputable authorities on marketing like fishbat.com can also tell you that numerous redirects can negatively impact how well a site ranks. To expand on this, let's say that you deleted a page from your site without changing the corresponding links. These will direct visitors to 404 error pages, which can harm SEO rankings further. Make sure that you examine all your clicks when making huge website changes so that said errors don't occur.

When discussing technical problems that can harm SEO efforts, these are the ones to focus on the most. Everything from how your site runs to the specific content it provides should be taken into account. Despite the issues that may see, you can take the steps to correct them. It's a simple matter of knowing what's needed to do so, not to mention detecting these problems early enough so that the aforementioned harm is minimized.




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