At first glance, a URL is nothing but a series of letters and numbers that one enters into the search bar to access a website. However, as you peel back the layers, you'll start to learn that URLs hold considerable weight in your marketing efforts. This is especially true when it comes to Long Island SEO, which is why you may want to change yours. Before determining if this is the best course of action, though, adhere to the following do's and don'ts.
DO be mindful about URL length. A website's ranking is based on numerous factors, one of the most overlooked being URL length. The longer this is, the less likely it is that the page associated with it will rank, no matter how much content is included. Try to keep them short and sweet so that search engines will read them easier. This will also help the user experience, allowing visitors to type less and navigate more.
DON'T favor underscores instead of hyphens. As you'll come to learn, the readability of URLs is based on numerous factors. One of the most important, as the likes of fishbat.com can attest, is the implementation of hyphens. These can be used to break up the words on URLs, thereby making them easier for search engines to read. The same can't be said for underscores, which many people mistakenly use for SEO. Needless to say, this is not the ideal course of action.
DO include keywords if applicable. This is one of the most important factors that you should include in your URLs. If your goal is to rank for certain keywords, which are terms that users will search for, wouldn't it make sense to include them in your URLs as well? To say that this step is important would be an understatement, so don't leave vital terms hanging. Focus on them in order to obtain the greatest SEO benefit possible.
DON'T simply leave URLs alone once they're built. As a matter of fact, this is a great time to discuss the importance of future-proofing one's website. After all, the ways that sites are made will change to certain degrees, which means that knowing how to build them in the future is vital. You can make matters easier for yourself by keeping your URLs clean and consistent. This will allow you to keep your site updated without major changes being necessary.
DO be mindful about URL length. A website's ranking is based on numerous factors, one of the most overlooked being URL length. The longer this is, the less likely it is that the page associated with it will rank, no matter how much content is included. Try to keep them short and sweet so that search engines will read them easier. This will also help the user experience, allowing visitors to type less and navigate more.
DON'T favor underscores instead of hyphens. As you'll come to learn, the readability of URLs is based on numerous factors. One of the most important, as the likes of fishbat.com can attest, is the implementation of hyphens. These can be used to break up the words on URLs, thereby making them easier for search engines to read. The same can't be said for underscores, which many people mistakenly use for SEO. Needless to say, this is not the ideal course of action.
DO include keywords if applicable. This is one of the most important factors that you should include in your URLs. If your goal is to rank for certain keywords, which are terms that users will search for, wouldn't it make sense to include them in your URLs as well? To say that this step is important would be an understatement, so don't leave vital terms hanging. Focus on them in order to obtain the greatest SEO benefit possible.
DON'T simply leave URLs alone once they're built. As a matter of fact, this is a great time to discuss the importance of future-proofing one's website. After all, the ways that sites are made will change to certain degrees, which means that knowing how to build them in the future is vital. You can make matters easier for yourself by keeping your URLs clean and consistent. This will allow you to keep your site updated without major changes being necessary.
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