Sunday, May 13, 2018

Long Island SEO & The Potential Of Pinterest

By Paula Hess


One of the more overlooked platforms, from a Long Island SEO standpoint, is Pinterest. This social media platform, which focuses heavily on visual media, can actually be used to boost your rankings. However, it's imperative that you know how to maximize said platform for the utmost success. For those that are planning on expanding their SEO strategies, the following information may prove useful in the long term.

When it comes to the potential of Pinterest, it begins with the descriptions associated with specific content. Reputable authorities such as fishbat.com will tell you to include as many relevant terms as possible, particularly those that can help you get found. However, you should make it a point to not stuff too many keywords, as this can have a detrimental impact on how you rank. Any Long Island SEO company will tell you the same.

Next, when creating boards on Pinterest, make organization a focal point. Whenever you click onto a board, it's fair to assume that there will be a consistent theme, be it fashion, food, or what have you. Not only does this make the content on the board stand out, but it will ensure that users stick around for a while. By proxy, you will see a greater SEO benefit than you probably would have witnessed otherwise.

Links should also be considered when posting content on Pinterest. Some links might be broken without you even realizing it, and it's likely that there will be a negative SEO impact as a result. If your search engine results aren't improving or are even decreasing, examine your links because there's a chance that they're broken or are directing users to the wrong locations. Test your links properly before you implement them.

If you're struggling to gain ground on Pinterest, you should focus on a niche or specialty that you can get involved in. This social networking platform has the advantage of housing a number of interests, meaning that you can theoretically carve a niche for itself with the right level of effort. By focusing on said niche, producing content that matches it, you will be able to build a greater presence on Pinterest. Therefore, your SEO benefit is likely to be greater.




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