Podcasts are not unlike radio on the Internet, especially when you consider the countless shows that people can tune into. Furthermore, they span many interests, which means that no one will be left out of the fun. Podcasting takes work, though, which online marketing companies across the board can attest. For those that would like to learn about how to run podcasts well, here are a few important do's and don'ts to know.
DO create an idea to work from. If you're going to start a podcast - and the likes of www.fishbat.com will agree with this - make sure that you have an idea in mind. What is it that you're trying to speak about or cover? Do you want to focus on technology, sports, TV, or some other topic that an online marketing company can draw attention to? Whatever the case may be, if you don't have even the simplest idea, your podcast won't be as successful as you'd like.
DON'T create episodes without understanding your audience. In order to attract, not to mention retain, your audience, you have to understand what it desires. What do they tune into your podcast to learn or discover? Are there certain topics that you should stray from so that you don't end up losing them somewhere down the road? By getting a pulse on your audience as a whole, it'll be that much easier to create content for them.
DO know the costs associated with podcasting. Recording software, a hosting platform, and a microphone will cost you, which goes without saying. Depending on how far you want to go with your podcast, you may have to spend even more. After all, the technology associated with this endeavor isn't free. Fortunately, if you know what's absolutely necessary and where to shop for affordable tools, you won't have to worry about breaking the bank.
DON'T forget to be consistent. One of the worst enemies of any podcast is extended time off. While it's normal for a show to take a week or two off, anything longer than that can result in decreased listenership. Furthermore, if you're focused on building your SEO, a lack of content can hurt your rankings. In order to make your podcast as successful as possible, a consistent output of content is recommended.
DO create an idea to work from. If you're going to start a podcast - and the likes of www.fishbat.com will agree with this - make sure that you have an idea in mind. What is it that you're trying to speak about or cover? Do you want to focus on technology, sports, TV, or some other topic that an online marketing company can draw attention to? Whatever the case may be, if you don't have even the simplest idea, your podcast won't be as successful as you'd like.
DON'T create episodes without understanding your audience. In order to attract, not to mention retain, your audience, you have to understand what it desires. What do they tune into your podcast to learn or discover? Are there certain topics that you should stray from so that you don't end up losing them somewhere down the road? By getting a pulse on your audience as a whole, it'll be that much easier to create content for them.
DO know the costs associated with podcasting. Recording software, a hosting platform, and a microphone will cost you, which goes without saying. Depending on how far you want to go with your podcast, you may have to spend even more. After all, the technology associated with this endeavor isn't free. Fortunately, if you know what's absolutely necessary and where to shop for affordable tools, you won't have to worry about breaking the bank.
DON'T forget to be consistent. One of the worst enemies of any podcast is extended time off. While it's normal for a show to take a week or two off, anything longer than that can result in decreased listenership. Furthermore, if you're focused on building your SEO, a lack of content can hurt your rankings. In order to make your podcast as successful as possible, a consistent output of content is recommended.
About the Author:
Please get in touch with fishbat if you are interested in implementing an online marketing company.. Also published at Online Marketing Companies & The Podcasting Do's And Don'ts To Know.
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