Thursday, December 5, 2013

Making Mobile Marketing Work For Your Business

By Stavros Georgiadis


In the world of mobile marketing, there are plenty of great resources available to both new and experienced marketing alike. There are many websites, programs, e-guides, books, videos, and other resources available. This set of tips contains some of the best advice for helping a good marketer become a great marketer.

You should make sure QR codes are on your printed ads to attract tech-savvy users. This will make it simple for people that have smartphones to access your site and any special offers you may have. Print the QR codes on brochures, posters, catalogs and business cards. Including the QR code will help those customers who are truly interested about your service or products to quickly connect and gather more information.

Every printed ad you publish should include a QR code for those with smartphones. That way you make it easy for those who use smart phones to visit your website and access your coupons. Examples of printed materials where the QR codes should be placed include: posters, business cards, flyers, brochures and catalogs. A person that takes the time to use a QR code is likely interested in your company. Offering these on your printed ads and marketing material makes it easy for them to find out more.

You will have to invest money to optimize your website for your mobile campaign, or to create a new website designed for mobiles. Designing a mobile site that is attractive and undeniably appealing is not an easy task. It is best to hire a professional to handle this task.

Get some of your friends to help test your emails, site, ads, and other aspects of your campaign. If you can afford it, you might even want to hire someone to give you an objective opinion.

Before starting a new mobile marketing campaign, look at the success rate of the first one. Instead of measuring the success of the marketing by the number of new sales, look at the longevity of the campaign. When you get the first one on the right track, you will be ready to start your next venture.

Mobile platforms that are designed as standalone also need home bases to be successful. Make people arrive at the home base and keep in touch with them once they do. Don't base your whole approach on the use of a mobile platform.

You likely knew that it's possible to create and distribute free apps, but were you aware that it's super easy? Offering your own unique app will help to improve your business and take full advantage of mobile marketing. There are many exciting, engaging features available for your use.

Allowing feedback from your mobile app customers can help you see your progress, along with strengthening your bond with your customers. Regardless of a customer's opinion, you can always use feedback to improve your strategies.

You will get the best results from dedicated short code. Though there is a slight increase in price, it translates into a major increase in protection. In addition, it gives you a measure of legal protection.

There are a lot of things you can do with mobile devices to reach your target market. These tips are easy to apply to your mobile marketing strategy in a way that will be highly beneficial to you and your business.




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