Amongst the web universe nestles a variety of media forms. There's the ones we all know and use like Facebook and twitter (if you aren't using these then you missed out on the glory that was FarmVille), then there's the lesser known ones, like Vimeo, Vine and YouTube, which all have all the means to make much more creative content. Of these platforms, YouTube is perhaps the one we're all more acquainted with. So what exactly has this got to do with marketing? YouTube is known for a sheer amount of pointless content, but have you ever considered its potential when it comes to sharing your business stuff.
In additional posts you might have read you'll have seen I've talked about the benefits of viral videos and how larger businesses are using them to market their own products. What we're inclined to neglect is that in order for these videos to be a triumph, they need a prominent video platform. Bonjour YouTube. The advantages of YouTube are endless, though you might not know it, there's more to it than just being free and easy... which in itself is pretty smashing, all things considered.
With a large concentration on how your content is seen by other popular website, a great feature of YouTube is its shareability. Once your video is uploaded there's the option to pop it on all sorts of other platforms. The ones you'll be most familiar with are Facebook, Twitter and Google+... but then there's so much more: Tumblr, Reddit, Bebo, Pinterest and Odnoklassniki (I took Russian lessons, and from what I can deduce, this is er... Russian), these websites are all amongst the list of YouTube sharing links. There are a number of useful analytical features on YouTube which allows you to see whether you're reaching the right audience. It's calculated by gender, location, age and more. They're all shown in clear and colourful graphs, they're easy to use and you can spot where in the world someone has watched your video.
You might not know it, but Google has suspiciously close ties with YouTube... as a result YouTube often ranks highly in Google web results. I recently found out that YouTube is also the second largest search engine, so when you're wandering in and out of web domains searching for the benefits of YouTube, like me, you might stumble across this video blog from Lambda Films, a Norwich online production company. It lists a few useful pros and cons when it comes to YouTube.
It highlights how a YouTube vid might appear above the web results in the Google ranks. Google will often select what can be described as quality content that, when well optimised, will rank above the web results. Thankfully, YouTube has function to tag the video with relevant subjects, in order to optimise your content, so tag to your heart's content.
Although it's free, it does not in any way suggest YouTube is unprofessional. Actually, it has the potential to really give your business a leg up... so I'd advise using YouTube to any online marketer.
In additional posts you might have read you'll have seen I've talked about the benefits of viral videos and how larger businesses are using them to market their own products. What we're inclined to neglect is that in order for these videos to be a triumph, they need a prominent video platform. Bonjour YouTube. The advantages of YouTube are endless, though you might not know it, there's more to it than just being free and easy... which in itself is pretty smashing, all things considered.
With a large concentration on how your content is seen by other popular website, a great feature of YouTube is its shareability. Once your video is uploaded there's the option to pop it on all sorts of other platforms. The ones you'll be most familiar with are Facebook, Twitter and Google+... but then there's so much more: Tumblr, Reddit, Bebo, Pinterest and Odnoklassniki (I took Russian lessons, and from what I can deduce, this is er... Russian), these websites are all amongst the list of YouTube sharing links. There are a number of useful analytical features on YouTube which allows you to see whether you're reaching the right audience. It's calculated by gender, location, age and more. They're all shown in clear and colourful graphs, they're easy to use and you can spot where in the world someone has watched your video.
You might not know it, but Google has suspiciously close ties with YouTube... as a result YouTube often ranks highly in Google web results. I recently found out that YouTube is also the second largest search engine, so when you're wandering in and out of web domains searching for the benefits of YouTube, like me, you might stumble across this video blog from Lambda Films, a Norwich online production company. It lists a few useful pros and cons when it comes to YouTube.
It highlights how a YouTube vid might appear above the web results in the Google ranks. Google will often select what can be described as quality content that, when well optimised, will rank above the web results. Thankfully, YouTube has function to tag the video with relevant subjects, in order to optimise your content, so tag to your heart's content.
Although it's free, it does not in any way suggest YouTube is unprofessional. Actually, it has the potential to really give your business a leg up... so I'd advise using YouTube to any online marketer.
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Want to find out more about video hosting, then visit Natasha Raine's site on how to use YouTube to your advantage
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