Monday, December 2, 2013

How To Use Mobile Marketing To Your Advantage

By Stavros Georgiadis


Mobile marketing has shown to be a great way to tap into an audience that is looking for all sorts of products and services. There are very few people that do not have some sort of mobile phone, tablet, etc.

Start by building a good database. Resist the temptation to merely accumulate a large volume of cellular numbers and incorporate them into your mobile marketing attempts. It is important to acquire permission from your potential customers & users before implementing any type of database with their personal information. Permission can be obtained through a form over the Internet or by text.

When creating content for your mobile marketing campaign use short easy to understand messages. They need to be able to quickly digest the message you want to convey.

Don't forget to use QR codes on your printed advertisements to appeal to smartphone users. This makes it easy for smart phone users to access your site and use your coupons. Include a QR code on all of your print materials. QR codes make it easier for interested customers to get information about your business.

Mobile marketing comes down to the concept of "saying more with less" when it comes to your promotional content. It's important not to have rambling pages that have a lot of fluff. You have to get right to the point and make it short when using mobile marketing.

Remember that the audience you are targeting are people and they are busy, just like you. Act appropriately.

You could get more exposure by creating mobile apps. Make sure you offer apps that your customers would find useful. Without a usable function for existing or prospective customers, no one is likely to use it.

Your mobile website will need to incorporate some search engine optimization rules to be more successful. Google is the most popular mobile browser, so start there when you begin to optimize mobile browsers.

The best thing you can do to be successful with your mobile marketing is to always know as much as you can about the devices your customers use. This allows you to create easy-to-use and relevant sites and apps for customer use and advertising. Don't confine yourself to your own phone. Your customers use many different brands and models so get out and try every type of device you can get your hands on.

In mobile marketing, understand that location is everything. Mobile marketing is an opportunity to use people's location to your advantage; there are fewer location-based barriers. People take their mobile devices everywhere. These location-sensitive selling opportunities are unique to mobile marketing. Think about how you can use this fact to your advantage and how your business could employ a location-aware campaign profitably. You can effectively market your business with mobile marketing, so long as you don't overuse it. Research a variety of approaches before beginning your mobile marketing program. With the right approach, you will very likely obtain new customers and bring in more business.




About the Author:



No comments:

Post a Comment