Sunday, March 4, 2018

Software Review On Flex Systems Postcard Mailers

By Jose Graham


Flex Systems offers several powerful software packages to the direct mail industry and other stemming printing industries. Individually, they produce software packages that handle variable data print and management, mostly for flyers and printers. The going article will lead us through the theme Software review on flex systems Postcard Mailers.

Have you ever wondered about the technology used to ensure that a document on the inside of an envelope matches the address printed on the outside? Or a credit card with information that matches the carrier that it is glued to? Or the inside page of a booklet matching the outside cover (both personalized).

Form Mail is compatible with almost every first PCL based inkjet printer in the mailing industry. This includes Secap, Rena, Pitney Bowes, Neopost, Hasler, and even older printers like Bryce and Astro. The appropriate driver automatically loads a template that shows the position of the cartridges in that specific printer. FlexMail also supports some of the higher-end cartridge printers, such as XiJet, Domino L-Series, Walco, and more.

Other Features include the ability to import a PDF background document, produce a PDF Proof, or RIP variable PDF documents. Users can bring in a PDF document, and lay variable data right over the top! FlexMail's newest feature in the US Market includes USPS Mail Processing. They've made it easy to CASS certify mailing lists and sort it according to postal specifications. What's more, the feature is cloud-based. No monthly updates are needed to keep up with regulations.

To make the 'package' personalized (having the envelope address match a name or address inside the package itself), you would have to print both items (the envelope and the contents of the container) in advance and "spot check" the inserting process every ten pieces or so. Not only that, but you would have to check them BEFORE the envelopes are sealed, which turns the sealing into an entirely new process. That puts a significant drag on production, and the process itself is still subject to error-a lot of error.

Other traditional examples include ensuring that two variable documents match each other within an envelope, matching a personalized text to the pre-printed address on the outside of a container, or matching credit cards or gift cards to personalized carriers. But camera verification systems can now do so much more. Checking to make sure there are no blank documents. This can happen during the printing process, but a camera can detect a blank sheet on folding equipment or other bindery equipment.

This includes large machines, such as Bell & Howell, Pitney-Bowes, and GBR. It also includes table-top models, such as Neopost, Pitney Bowes, Secap, Hasler, and Formax. But Flex Stream doesn't stop there. A final feature includes a camera interface, which makes it easy to do several things during the printing and inserting stages. It can read a 2D code on a product exiting an inserter or inkjet addressing printer, and "check it off" against the original file. It will also perform 2-way matches on Inserters, by comparing 2D or Data matrix codes.

And what's more, no more stopping production to re-order your stacks that somehow got out of sequence. Your direct mail equipment can suddenly begin to generate real profits because now you can offer genuinely personalized mail to your customers without having to purchase a new inserter! Buskers use real-time tracking methods that allow you to track the original personalized insert throughout the path of the inserter. It all starts with the concept of reading a "unique identifying mark" on the inserted pieces.




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