Wednesday, March 21, 2018

Long Island SEO & The Important Details Regarding Internal Linking

By Arthur Williams


Anyone that specializes in Long Island SEO that links can come from anywhere. This brings us to the topic of internal linking, which is the process by which links that are created on one domain, to link back to the domain in question. This is a common practice, but you may want to learn more about it. For a better understanding of what, exactly, internal linking is, here is some information that you would be wise to keep in mind.

When you create a link on your site, in order to lead a user to another page on that very site, you have partaken in an internal linking practice. You may think that this is only done for navigation, which makes sense. After all, you want to make the user experience as seamless as possible, which is one of the many goals associated with Long Island SEO. However, the value associated with internal linking goes far deeper.

It's also worth noting that internal links can help with the goal of ranking for a variety of keywords. Of course, this is dependent on not only the links you use but the anchor text attached to it. Ergo, if you want to rank, you should pick the right terms. If you're struggling with this endeavor, there are many resources available to you. This is evidenced by companies like fishbat, which offer services such as this.

While the perks of internal linking are undeniable, it's equally important to know how it should be done. One of the most important rules is to include links that will have value, not only for you but those you're targeting. If you can't see a potential consumer clicking on an internal link, you'd be wise not to include it. This is a situation where you have to put yourself in the other person's shoes, so that you can make better decisions.

Quantity is worth noting when it comes to internal links, too. Did you know that if you include fewer links on a single page, the value of each will be greater? If you compare this rule to what it was years ago, you can see that there is a greater emphasis on quality instead of quantity. By including fewer links in creative ways, not only will your site's usability improve but you'll find yourself climbing in search engine results as well.




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