Have you ever clicked on a website to learn something new or buy a product, only to be met by an ad that came out of nowhere? If so, you have encountered a pop-up, which is one of the more harmful aspects of the Internet experience. Any Long Island SEO specialist can agree, seeing as how pop-ups can negatively impact the user experience in general. Here are a few ways that these particular ads negatively affect search engine optimization.
you'll feel inclined to click away.- Let's say that, for the sake of this piece, that you click on a website in order to learn about a certain product. You know exactly what you're looking for, in this sense, but you might be met with a pop-up ad. To say that this impedes the user experience would be an understatement, as it can deter a visitor from coming back in the future. This is just one of the many ways that pop-ups harm the efforts of reputable names like www.fishbat.com.
For those that don't know, when someone clicks away from a site without visiting any of the internal pages, it increases the site's bounce rate. This plays negatively into Long Island SEO, mainly because it tells search engines that the site is either poorly optimized or lacks the information that users look for. The higher a site's bounce rate is, the less likely it will be to show up in search. This is one of the ways that pop-ups negatively influence SEO.
It's also worth noting that many pop-ups aren't seen as high-quality content. For those that don't know, search engines place tremendous focus on quality, not only in terms of its writing but the value that it provides people as well. What this means is that if a pop-up doesn't offer anything to a visitor, it might as well not be there at all. Anyone that's involved in Internet marketing will tell you that content must be crafted with care.
Should pop-ups be left out of the picture entirely? This isn't entirely true, as there are quite a few retailers that have been able to get over this particular hump. For others, especially those that are new to the business world, you should know that there are better ways to get the word out online. By focusing on alternative methods that benefit your SEO and business in general, pop-up implementation will be the furthest thing from your mind.
you'll feel inclined to click away.- Let's say that, for the sake of this piece, that you click on a website in order to learn about a certain product. You know exactly what you're looking for, in this sense, but you might be met with a pop-up ad. To say that this impedes the user experience would be an understatement, as it can deter a visitor from coming back in the future. This is just one of the many ways that pop-ups harm the efforts of reputable names like www.fishbat.com.
For those that don't know, when someone clicks away from a site without visiting any of the internal pages, it increases the site's bounce rate. This plays negatively into Long Island SEO, mainly because it tells search engines that the site is either poorly optimized or lacks the information that users look for. The higher a site's bounce rate is, the less likely it will be to show up in search. This is one of the ways that pop-ups negatively influence SEO.
It's also worth noting that many pop-ups aren't seen as high-quality content. For those that don't know, search engines place tremendous focus on quality, not only in terms of its writing but the value that it provides people as well. What this means is that if a pop-up doesn't offer anything to a visitor, it might as well not be there at all. Anyone that's involved in Internet marketing will tell you that content must be crafted with care.
Should pop-ups be left out of the picture entirely? This isn't entirely true, as there are quite a few retailers that have been able to get over this particular hump. For others, especially those that are new to the business world, you should know that there are better ways to get the word out online. By focusing on alternative methods that benefit your SEO and business in general, pop-up implementation will be the furthest thing from your mind.
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Contact fishbat for further details regarding SEO as a whole.. Free reprint available from: Pop-Up Ads & Why Long Island SEO Agencies Avoid Them.
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