Tuesday, August 29, 2017

Linkedin Messaging & The Perks That Online Marketing Companies Can Use

By Rob Sutter


With the recent layout change of LinkedIn comes a number of other adjustments, some more prominent than others. LinkedIn Messaging has been a common trait of the professional social media platform, but now it can be used as an instant messaging platform. To say that this is remarkable would be an understatement, but what are the specific benefits of said system? Here are just a few that online marketing companies can draw your attention to.

If you'd like to know the reasons to use LinkedIn Messaging, one of the most important is its accessibility. The fact that you can immediately message someone from your feed, not unlike Facebook, makes it that much easier to use. You don't even have to be a technical wizard to make it work, either. It's a simple process that all professionals can carry out. Messaging is convenient, as companies such as fishbat will attest.

You should also know that LinkedIn Messaging allows you to keep track of the messages sent and received. It has a search function, which can help you look up messages, not only in terms of specific content but the connections associated with them. For those that have multiple connections, it's easy to see why this particular function would be useful. This is another reason why Messaging stands out.

Finally, LinkedIn Messaging allows you to attach a number of files. Whether it's a Word document, an Excel spreadsheet, or what have you, it's easy to send what you need without any problems. For example, if you have a client presentation and you just made edits to your notes, you can send them to said client through LinkedIn. This makes for a hassle-free process that only increases the worth of Messaging.

LinkedIn Messaging is, without question, one of the best services that help to give this social media platform its own identity. The changes made to it since the site's layout shift only make it that much more valuable. The perks covered earlier speak volumes about the importance of Messaging, not only for staying in touch with current connections but future ones as well. LinkedIn has value; it's a simple matter of how much you're willing to put into it.




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