One of the most important steps involved in any Long Island SEO process is keyword research. After all, if you're going to rank on search engines, you must focus on the best terms that will yield results. This level of research goes a long way, provided it's carried out well. There are both right and wrong ways to go about it. Keep the following do's and don'ts in mind so that you go about keyword research in the best way possible.
DO focus on local terms. Regardless of whether you're working for a small company or a large brand, keeping things local at the onset is vital for SEO. This is why you should take the time to research keywords that are relevant to particular locations. For instance, a mortgage company that's located in Manhattan may want to look into terms like "New York mortgage firms." This is just one of many tips that companies like fishbat can provide.
DON'T overlook the importance of keyword volume. One of the most interesting things to know about keywords is that they aren't treated the same. This is where keyword volume comes into play, as it's determined by how often certain terms are searched for. The more searches there are, the greater that volume becomes. While it might go without saying, it's an SEO expert's best interest to focus on terms that yield the most searches.
DO know that there are many seasonal keywords. If you work in ecommerce, there's a good chance that some of your products will sell better during certain months than others. For instance, pool covers are likely to be purchased more during spring and summer months. What this means is that terms related to pool covers won't see as much traction during the cooler months of the year. In simplest terms, there is a seasonal element to SEO.
DON'T shift your efforts so hastily. If your keywords fail to perform in the first few weeks, you should know that this is perfectly normal. One of the cardinal rules regarding SEO is that it takes a few months to generate substantial results. What this means is that you cannot shift your efforts so hastily, using different keywords than the ones you initially settled on. Stick with your current strategy and it will eventually pay off.
DO focus on local terms. Regardless of whether you're working for a small company or a large brand, keeping things local at the onset is vital for SEO. This is why you should take the time to research keywords that are relevant to particular locations. For instance, a mortgage company that's located in Manhattan may want to look into terms like "New York mortgage firms." This is just one of many tips that companies like fishbat can provide.
DON'T overlook the importance of keyword volume. One of the most interesting things to know about keywords is that they aren't treated the same. This is where keyword volume comes into play, as it's determined by how often certain terms are searched for. The more searches there are, the greater that volume becomes. While it might go without saying, it's an SEO expert's best interest to focus on terms that yield the most searches.
DO know that there are many seasonal keywords. If you work in ecommerce, there's a good chance that some of your products will sell better during certain months than others. For instance, pool covers are likely to be purchased more during spring and summer months. What this means is that terms related to pool covers won't see as much traction during the cooler months of the year. In simplest terms, there is a seasonal element to SEO.
DON'T shift your efforts so hastily. If your keywords fail to perform in the first few weeks, you should know that this is perfectly normal. One of the cardinal rules regarding SEO is that it takes a few months to generate substantial results. What this means is that you cannot shift your efforts so hastily, using different keywords than the ones you initially settled on. Stick with your current strategy and it will eventually pay off.
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