Thursday, December 25, 2014

Why Businesses Should Take Advantage Of Responsive Website Design Edmonton

By Stacey Burt


As people switch to using mobile devices, businesses need to make sure that they optimize their sites to be accessed through these mobile phones. A responsive website design Edmonton, Alberta can assist you to meet the new demands in internet access. The number of people accessing the internet through mobile devices is increasing.

Internet surfing is one main activity that is being carried out on mobile devices. From browsing the social media, checking emails, to doing online shopping, all is happening right from the hand held phone devices. Since the mobile internet usage is steadily increasing, website owners should ensure they design sites that are mobile friendly.

You may want to have a website that is designed for desktop users and another for mobile users, but then again, it will cost you more and may not be convenient. Now it is possible to have a website that is able to support both platforms of mobile and PC. A responsive website designing simply means that you have a site that is created so that all the contents including images and the structure will remain the same on all devices whether viewed from a PC screen or from a tablet and smartphone.

For instance, when a user views a site on a desktop computer, he or she will get a full view of that site. On the other hand, when the same user visits the site using a smartphone or a tablet, they are able to see it retract to fit the small screen. With this designing, you do not have to worry of difficulties in viewing the content from whichever device.

In the past, you could lose many audiences because they could not access your site through their mobile phones but today, that is changing as users regardless of what platform they are using to surf the internet, they can access your website easily and in any screen big or small. One big advantage of using responsive designs is that you are able to convert the audiences or leads that come from mobile devices. This is a traffic that has been lost in the previous times because sites where not optimized.

A responsive design makes it easy for users to be able to access and navigate your site. They do not have to struggle with things like zooming or shrinking the content and images in a site to get a clear view. What happens is that the content is automatically adjusted to the size of the screen. If it is a small screen, it will retract and fit well and the same on a big screen.

Such behavior can allow you make adjustments on your marketing strategies so that you increase the conversion rates. Businesses that want to stay ahead of competition are taking advantage of this new trend in their designs. If more users are expected to switch to mobile device use, it means that within a few years, much of the traffic will be coming from these devices.

You may therefore suffer negatively because audiences are abandoning your pages soon they land on the site. Instead of managing two SEO campaigns for two websites, you can make it easy with one design, which meets all the SEO requirements. You will be working on a single site but not many websites.




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