Monday, December 1, 2014

Inside The Search Engine Optimization World

By Manny Rutz


Sometimes is not easy to get the results you want with search engine optimization. Mainly because the rules and methods that used to work are no longer effective. SEO changes constantly and if you want to be on top of the game you need to be on top of what's working now in the seo world because search engines like Google are constantly updating and changing the way the ranked websites.

When it comes to SEO we all know that backlinks are still the most important factor to rank on search engines like Google & Yahoo. However a few years ago you could build any type of backlink and increase your rankings very quickly. These days you have to focus more on the quality of the backlinks, not the quantity.

Building backlinks is easy. You can start by leaving comments on other people's blogs to help the rankings for your website and increase your traffic. This is one way to get backlinks back to your site, but what's more is that you are interacting with your peers and possible customers by giving your relevant opinion. This makes people interested in you and what else you have to say. Just don't forget to link back to your own blog or website!

An important part of starting a new business in today's highly technological world is creating a professional website, and ensuring that potential customers can easily find it is increased with the aid of effective search optimization techniques. Using relevant keywords in your URL makes it easier for people to search for your business and to remember the URL. A title tag for each page on your site informs both search engines and customers of the subject of the page while a meta description tag allows you to include a brief description of the page that may show up on web search results.

There are other few tweaks you can do like for example if you are using a platform like Wordpress or Joomla you can add an xml sitemap to your website to help search engines crawl and find your content even faster. Of course in the end is all about you testing and experimenting with different types of link campaigns to see what works for your site. We hope these tips are helpful to you.




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