Wednesday, December 31, 2014

CM Punk & The Need For An Internet Marketing Company

By Rob Sutter


If you are a pro wrestling fan, you've probably already heard about - or even listened to - the two podcasts CM Punk did with longtime friend Colt Cabana. For those who do not know, CM Punk is a former talent of World Wrestling Entertainment. After reaching tremendous levels of success in the company, Punk left the company early this year. These podcasts, which have been recorded recently, shed light on the matter and it makes me believe that WWE could use an Internet marketing company.

It was with these podcasts that Punk spoke about WWE and his harsh treatment by the company during his last few years there. Some of the issues that Punk brought up were medical, including the staph infection that he wrestled with for quite some time. It's also been said that staph infections, when left untreated, can prove to be deadly. What this does, more than anything else, is showcase the lack of the care on the part of WWE and its general workforce.

There has also been quite a bit of censorship when it came to the creative process of WWE. To illustrate this, Punk stated that he wanted to walk Chael Sonnen to the octagon for a UFC fight, which was shot down by WWE. However, it wasn't until later on that fellow WWE talent Triple H was given the greenlight to accompany Floyd Mayweather for his own boxing match. To say that this stifling would be an understatement and it shows the strong need for an Internet marketing company as well.

Why does such a large company need an Internet marketing company, you may wonder? It comes down to a single idea: reputation management. WWE, at the moment, does not look very good and the fact that various publications reported Punk's podcast show that he was able to create a sizable dent in the company's armor. One could make the argument that long-term efforts with firms like fishbat can smooth over matters, though this is more of a hypothetical statement than anything else.

What has been made perfectly clear, to my perspective, is that WWE's treatment of its athletes is absolutely abhorrent. A company like this, which just about everyone knows about, should be able to give its employees the level of care that they require and I am sure that few will argue with this point. It should also allow for input by those who are responsible for entertaining the audience. These ideas have been clearly illustrated and Punk's words allowed this to happen.




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