Sunday, January 19, 2014

Copywriting Styles

By Hedrick Lepsch


Each individual is unique and will process information and learn things differently than any other person on the planet. While our experiences and personalities will differ drastically from other individuals, there are some characteristics of learning that can be classified and assigned to an individual. When you search for learning styles on the internet, Wikipedia tells us that there are a minimum of 8 different modalities that break down their own 'styles' of learning. Each modality is based on research and use a variety of words to express similar ideas. For the purposes of this article, I'm going to keep it simple. There are 5 primary learning styles and an additional 2 styles that may be added to further define the learning style of an individual.

Second- Technical Copywriting is another type of copywriting that is growing. This specific style requires knowledge about a specific industry. This is comparable to journalism except the majority of these writers are not professional but they are actually trained to write in order to share their knowledge of a specific topic. These jobs therefore require the proficiency of a specific professional whether it be a nuclear scientist or agricultural economist.

Third-Content copywriters focus on one specific area and provide consistent updates and information on the area. Most of the time it is on a specific website where there can be a number of different articles, from how-to articles to other helpful improvement articles. Fourth-Creative Copywriting does require a trained writer with a knack for telling stories. This involves bylines, headlines and other tasks. The content from a copywriter needs to grab the attention of readers and must therefore be much more attractive and interesting.

Again, each of these styles do not represent the sole way that any person is able learn. During our childhood years we are much more physical and aural learners. As we grow, we tend to lean more toward verbal and logical learning styles. Additionally, certain fields of study and occupations are better suited to one style of learning.

As you grow in your ability to learn new things quickly, you will find that depending on a variety of factors, you may prefer to work alone or in a group. Social learners prefer to engage in the learning process with other people. They work well with groups and may learn more in a group than they would on their own.

Solitary learners fare much better when left to their own devices. They prefer to remain holed up in a private place with their books and notes. Each of these styles of learning happen in addition to the 5 primary styles mentioned above. And here's a trick for improving your memory. Always use at least 2 styles in one study session and your brain will be able to more easily access the information you are storing. As you begin to pursue your traditional or online education, try to pay attention to the way you learn and practice using the various styles to retain various bits of information.




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