Reputation management and SEO have become quite the hot topic these days! Personally, I hate the fact that anyone can review a company online and people take that review as law. It's crazy! Most people don't know how to fix it! Well, I do. In this post, I will give you some basics on how to repair your online reputation through proper SEO.
In this article, I'm going to refer to a company, Veritas Inc in Atlanta, Georgia. What they have done recently to produce content that outranks negative reviews is actually pretty astounding. Let me explain.
If you were to search for Veritas Inc on Google, you would see that they have a stellar reputation from sites that matter. After reviewing the html code of these sites, I have discovered what Veritas Inc has done to produce these results.
Firstly, you need to get profiles set up on a bunch of different sites. In fact, get on all of them. Some people have found that Twitter does well while others may prefer to optimize a profile like Myspace. Which one you choose to do first is irrelevant because you should get on all of them.
After you have set up all of your profiles with your company or brand name as the url and name on the profile, you must create a ton of content. Wherever you can edit the content, do it. Don't just skip the stuff that you don't think is important. It is all important. The more meat and potatoes you have on these profiles that relates to your company, the better. So, fill in everything that you can.
You'll want your company name the right places will do wonders for SEO and reputation management. Here's another tip...put your company's name plus city in your content. For instance, Veritas is located in Atlanta. So, they have the words Veritas Inc Atlanta all over their YouTube page. Check it out at http://www.youtube.com/user/VeritasIncatlanta.
Understand that people are going to be clicking on these profiles in the search engines. So, the SEO issue of bounce rate comes in to play. Don't let people click the 'back' button! Make sure that your content offers what the person searching is looking for. People often look for company reviews of Veritas, so they will search Veritas Inc Atlanta reviews quite frequently. On the company's search results page, when someone clicks Veritas Inc Atlanta reviews, they can read a ton of useful content that will suit their needs. The main things people look for when searching for reviews about a company are salary, employee reviews, jobs, and complaints. You should aim to address these items.
Reputation management is actually pretty easy when you think about it. Veritas Inc has done pretty well with it. Just copy what they are doing and you're good to go. If you don't do it the right way, your rankings will be worse. Put all of these tips to use for your next online marketing strategy!
In this article, I'm going to refer to a company, Veritas Inc in Atlanta, Georgia. What they have done recently to produce content that outranks negative reviews is actually pretty astounding. Let me explain.
If you were to search for Veritas Inc on Google, you would see that they have a stellar reputation from sites that matter. After reviewing the html code of these sites, I have discovered what Veritas Inc has done to produce these results.
Firstly, you need to get profiles set up on a bunch of different sites. In fact, get on all of them. Some people have found that Twitter does well while others may prefer to optimize a profile like Myspace. Which one you choose to do first is irrelevant because you should get on all of them.
After you have set up all of your profiles with your company or brand name as the url and name on the profile, you must create a ton of content. Wherever you can edit the content, do it. Don't just skip the stuff that you don't think is important. It is all important. The more meat and potatoes you have on these profiles that relates to your company, the better. So, fill in everything that you can.
You'll want your company name the right places will do wonders for SEO and reputation management. Here's another tip...put your company's name plus city in your content. For instance, Veritas is located in Atlanta. So, they have the words Veritas Inc Atlanta all over their YouTube page. Check it out at http://www.youtube.com/user/VeritasIncatlanta.
Understand that people are going to be clicking on these profiles in the search engines. So, the SEO issue of bounce rate comes in to play. Don't let people click the 'back' button! Make sure that your content offers what the person searching is looking for. People often look for company reviews of Veritas, so they will search Veritas Inc Atlanta reviews quite frequently. On the company's search results page, when someone clicks Veritas Inc Atlanta reviews, they can read a ton of useful content that will suit their needs. The main things people look for when searching for reviews about a company are salary, employee reviews, jobs, and complaints. You should aim to address these items.
Reputation management is actually pretty easy when you think about it. Veritas Inc has done pretty well with it. Just copy what they are doing and you're good to go. If you don't do it the right way, your rankings will be worse. Put all of these tips to use for your next online marketing strategy!
About the Author:
Still wanting more internet marketing and reputation management advice via Veritas Inc? You should really check out their twitter page at https://twitter.com/Veritas_Inc. Veritas Inc is doing some really cool stuff with social media sites these days!
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