If you are a business entrepreneur just starting out, you are probably counting every penny you spend. Everyone knows they need a good, strong internet presence, but if you are targeting a local market, you also need something personal to bring clients and customers to you. You should consider postcard marketing, because it has many advantages and not many drawbacks.
For one thing, postcards are inexpensive to print and mail. Even over sized cards are still economical tools that can be extremely effective, if you have a good mailing list. You may not be able to afford a multiple page glossy brochure advertising your business, but you could interest your clientele with eye-catching postcards and bullet points describing your product or service.
Creativity is as good as money in many cases. If you use your imagination you can find uses for postcards beyond mailing them. They can be effective business cards when local shops allow you to leave them on counters. Punching holes in the tops turns them into hang tags. If you are offering discounts, passing them out at local community events are a way of extending the use of extra cards.
Because they don't cost much, you might use them to do some market testing. You might try an offer on a small group of residents to measure the success. If you get a good percentage of response, you can expand your reach and send the cards to a wider audience. Not everything is going to work. Testing with inexpensive mailers is a way to keep costs down and still learn what your target audience responds well to.
When you have early success, you will get the attention of your competition. It is a good idea to monitor what they are doing, because they will certainly be watching you. You can out maneuver them with mailings because they are private. Your website and newsprint ads are public. Your competition will have to work harder to find out what your strategy is with targeted mailing.
In order to make an impact on your target audience, you have to get in front of them over and over. It won't do you any good to send one mailer. You have to follow up consistently until they begin to recognize you and your brand. This is a great way to get your name out, and when you are successful, you will steadily gain customers.
Since postcards don't take up much room, potential customers are more likely to keep them, especially if you are offering a discount when they present them at the time of a purchase. They will also keep them if you have a code to enter on your website for a drawing or special limited time offer. Everybody loves a deal, and the cards are a great way to present yours to the general public.
It takes some faith to start a business. It also takes a cash investment and good marketing strategies. You don't have to break the bank with elaborate advertising. Sometimes the best results come from small packages selectively distributed.
For one thing, postcards are inexpensive to print and mail. Even over sized cards are still economical tools that can be extremely effective, if you have a good mailing list. You may not be able to afford a multiple page glossy brochure advertising your business, but you could interest your clientele with eye-catching postcards and bullet points describing your product or service.
Creativity is as good as money in many cases. If you use your imagination you can find uses for postcards beyond mailing them. They can be effective business cards when local shops allow you to leave them on counters. Punching holes in the tops turns them into hang tags. If you are offering discounts, passing them out at local community events are a way of extending the use of extra cards.
Because they don't cost much, you might use them to do some market testing. You might try an offer on a small group of residents to measure the success. If you get a good percentage of response, you can expand your reach and send the cards to a wider audience. Not everything is going to work. Testing with inexpensive mailers is a way to keep costs down and still learn what your target audience responds well to.
When you have early success, you will get the attention of your competition. It is a good idea to monitor what they are doing, because they will certainly be watching you. You can out maneuver them with mailings because they are private. Your website and newsprint ads are public. Your competition will have to work harder to find out what your strategy is with targeted mailing.
In order to make an impact on your target audience, you have to get in front of them over and over. It won't do you any good to send one mailer. You have to follow up consistently until they begin to recognize you and your brand. This is a great way to get your name out, and when you are successful, you will steadily gain customers.
Since postcards don't take up much room, potential customers are more likely to keep them, especially if you are offering a discount when they present them at the time of a purchase. They will also keep them if you have a code to enter on your website for a drawing or special limited time offer. Everybody loves a deal, and the cards are a great way to present yours to the general public.
It takes some faith to start a business. It also takes a cash investment and good marketing strategies. You don't have to break the bank with elaborate advertising. Sometimes the best results come from small packages selectively distributed.
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