If there's one change that has impacted Long Island SEO, perhaps more than anything else, it would be the rise of mobile platforms. No longer do people have to be at their computers in order to access the Internet. Instead, performing a Google search, looking up something online, or what have you can be done right from one's smartphone. If you'd like to know if mobile matters more to desktop, or vice versa, please read on.
It seems like search engines have been more mobile-focused for about a year now. This change makes sense, especially when you consider that about three-fourths of all adults in the United States are smartphone owners. This is a massive portion of one's audience, so it would make sense for responsive web design to be included amongst other Long Island SEO services. As the likes of www.fishbat.com will tell you, desktop computers aren't the only devices used for Internet access these days.
The convenience factor of mobile devices like smartphones can't be denied, either. There was once a time when, in order to leave the house, we had to leave the Internet behind until we arrived home. In the mobile age we live in today, however, we can continually access the world's information by simply taking our phones out. To say that this remarkable would be an understatement, but it would be a mistake to say that this outright eliminates the importance of desktop platforms.
Even if mobile seems to take up more time from an online standpoint, desktop still matters for many reasons. For instance, when looking at your target audience, it's entirely possible that the vast majority of them use mobile devices to research products before going onto their personal computers to make purchases. This might be the result of security that most computers are known for today. Regardless, it's clear that desktop is still a major part of the SEO picture.
While we are on the subject of desktop versus mobile platforms, let's look at bounce rate. For the uninitiated, this is an indicator of how many people visit a site, only to click away after a short time. Whereas mobile users tend to leave sites as soon as they arrive, desktop users seem to be more drawn in. As a result, the latter will yield a more positive statistic to report on. Bounce rate plays an important role in SEO, so keep this in mind for the future.
It seems like search engines have been more mobile-focused for about a year now. This change makes sense, especially when you consider that about three-fourths of all adults in the United States are smartphone owners. This is a massive portion of one's audience, so it would make sense for responsive web design to be included amongst other Long Island SEO services. As the likes of www.fishbat.com will tell you, desktop computers aren't the only devices used for Internet access these days.
The convenience factor of mobile devices like smartphones can't be denied, either. There was once a time when, in order to leave the house, we had to leave the Internet behind until we arrived home. In the mobile age we live in today, however, we can continually access the world's information by simply taking our phones out. To say that this remarkable would be an understatement, but it would be a mistake to say that this outright eliminates the importance of desktop platforms.
Even if mobile seems to take up more time from an online standpoint, desktop still matters for many reasons. For instance, when looking at your target audience, it's entirely possible that the vast majority of them use mobile devices to research products before going onto their personal computers to make purchases. This might be the result of security that most computers are known for today. Regardless, it's clear that desktop is still a major part of the SEO picture.
While we are on the subject of desktop versus mobile platforms, let's look at bounce rate. For the uninitiated, this is an indicator of how many people visit a site, only to click away after a short time. Whereas mobile users tend to leave sites as soon as they arrive, desktop users seem to be more drawn in. As a result, the latter will yield a more positive statistic to report on. Bounce rate plays an important role in SEO, so keep this in mind for the future.
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