Thursday, February 13, 2014

How To Work Social Media Sites To Market Your Business

By Jackeline Borner


The power and potential offered through newer social media websites have yet to be fully recognized. Social media marketing is quickly replacing older methods as the easiest and most preferred option for reaching a core audience and bringing in traffic. No other marketing plans offer the diversity or interactive possibilities. The below paragraphs will offer some insight into the basics and help you find your own two feet in this growing world.

Using Facebook can be a great way to promote your business. Facebook allows you to connect with your target audience. If you use Facebook correctly, you can interact with your audience in a friendly manner without pressuring them to purchase anything. If people connect to you on a personal level, they're more likely to be interested in your business.

Place social networking widgets on your website to maximize exposure. A widget will make it easy for others to follow you. It also simplifies many processes for your visitors, like re-tweeting or voting on a contest.

Take the time to respond to the feedback from your customers. If you are interested in building a successful business, your customers have valuable information to share. The problem most companies have is that they are all ears and no response. When customers know you are responding to their needs via their feedback, they will want to continue doing business.

Find bloggers within your niche, and leave comments on their blogs. The great thing about comments is that you can usually leave a link with the comment, giving readers of that blog a way to find your site or blog. While sticking with blogs with bigger followings is more likely to generate more traffic for you, visitors from smaller blogs can add up as well.

Try to combine email marketing with your social media adventure. Make sure you have a link to your Twitter or Facebook account at the end of your email correspondence and ask recipients to post there. This is also a great place to encourage users to join onto your newsletter.

If your blog has grown popular, put up some stats showing your visitors how many others follow your content. Demonstrating your growth through showing the number of Facebook "likes" you've received, Twitter followers you've accumulated or any awards your site or blog has received is a great way to prove your "social worth."

Host an online Q and A session to create interest in your company's products and services. This is an effective way to get potential customers to learn more about your offerings, and also your business as a whole. You can also add all the personal touches you want to your interactive forums.

As you have learned, social medial marketing does not need to be difficult or tedious. As you've learned from the article above, most of the tips associated with this type of marketing are fairly self-explanatory. If you use the tips in this article, you can have new and prolonged success with your marketing plans.




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