Monday, February 24, 2014

Email Marketing: How To Use It To Make More Money

By Jamee Vidalez


There are so many factors that make email marketing such an attractive and lucrative method of reaching customers. It can be one of the most cost-effective ways to reach customers and can reach more customers all over the globe. The information provided in this article can help you see the benefits of using email for your business.

When emailing your customers, an excellent suggestion is to follow up with lower prices. For example, you could link a phrase that says, "Grab it," onto the email. In addition, the end of this email could include a phrase that says, "Become a member in order to have lower prices on our products."

Steer clear of renting or purchasing lists to pad your email marketing database. Not only do you not know if the emails you have purchased are truly your target market, but the lists can actually hurt your deliver-ability rates and ultimately your reputation. As much as possible, build your list organically.

Post a version of your newsletter with graphics and animation on your website. Then send your email list a plain text version of the newsletter with a link to the web version. This keeps your emails simple enough to stop them from being diverted to the spam folder as well as encouraging your customers to visit your website.

Make your emails content rich. Put some helpful information in emails and don't just put in information related to sales. Provide your readers with special content that they cannot get on your regular website. Also give them deals on whatever products and services you sell. Send out relevant information, special discounts and seasonal greetings; avoid sending emails that ask for a sale every single time.

Look at how spammers run their messages, for a lesson in what you should never do. Create a free email address and post it publicly online; the spam should appear quickly. Study these emails for examples of what not to do, and tweak your own campaigns as needed. People will be able to recognize your emails from the spam they usually get and trust you.

Give your marketing emails the same consideration that you give your site content and other marketing materials. Too often businesses take a too-casual approach to their email marketing efforts, and seemingly small errors like typos end up undermining their readers' perception of their level of professionalism. Before you add an email to your marketing rotation, ask yourself if it would inspire you to buy.

Develop content that is interesting and informative to your customer base. The message should be engaging, and not filled with dry, boring content. The recipients are more likely to read it all the way through if it is not too long. As they see that your content is relevant, your reputation will grow.

As you can see, any business can utilize email marketing techniques to get more customers for a fraction of the cost of most marketing campaigns. Because of this, there is no reason to not give it a shot. Use the tips you've learned here to implement your own marketing strategy and increase sales today!




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