Wednesday, November 27, 2013

Solid Advice About Facebook Marketing That Can Help Anyone

By Stavros Georgiadis


In terms of marketing, Facebook is almost unrivaled in its impact. Facebook is a huge social networking site with several hundred million accounts, many of which are businesses using it to increase their profits. If you want to get the most out of your marketing efforts, you'll need to read up on Facebook marketing.

Make sure any content you publish is linked through your Facebook. For example, link a summary of your blog onto Facebook if you have one. It's also possible to link Twitter to Facebook so that all your tweets display there too.

Be sure that all of your online content is linked to and from Facebook. Link post summaries of blog entries from your site onto Facebook. Even your tweets from Twitter can be linked to Facebook and be displayed there.

It can be helpful to be active on other Facebook pages instead of just your own. If you post on someone else's page, it can lead to attention. Ensure you only attract the good kind of attention you want. You always want to keep your posting professional and a reflection of your business. Do not spam other pages.

Giving stuff away is a very effective marketing strategy. Provide a freebie to those who sign up for a mailing list or even just to click "Like". You will have the chance to communicate with a large amount of people.

Select your updates carefully. Subscribers will lose interest quickly if the content you share isn't valuable. Your updates should be educational, helpful or entertaining. Look into using Facebook Insights to discover what posts are really the most popular with your audience.

The goal of Facebook marketing is to increase your overall profits. So set a monthly goal for a particular amount of products sold. Getting people to visit and like your Facebook page is great, however it is more important that your efforts translates to more sales. If you're not gleaning business, your strategy needs readjusting.

Know when to post about your business outside of your own Facebook page. You can gain attention from others' Facebook pages. You need to make sure it is good attention. If you have something good to say you can post on other pages. Avoid spam at all costs.

Ask people in your fan base to comment on your recent product decisions. They will be honored that you think highly enough of them to want their input. There's no better way than to get your community involved in making decisions for your company. A good idea is that asking them what they like to read on your blog.

As this article stated in the beginning, Facebook is a great place to market due to how popular it is. If you correctly use Facebook to market, you'll have quite a few people interested in the products or services you're offering. Take what you've learned here and watch your sales figures climb sky high.




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