Wednesday, November 27, 2013

Improve Your Bottom Line With Successful Facebook Marketing Strategies

By Stavros Georgiadis


In terms of marketing, Facebook is almost unrivaled in its impact. Since Facebook is so popular nowadays, businesses all over are using it for marketing purposes. If you really want to improve profit for your company, you will need to create a Facebook page.

Incorporate professional and engaging posts on your Facebook page. You want to ensure that you always keep your page professional because it is a reflection of your business. People are going to trust your business when you remain professional.

Keep your page creative and different from other pages. Add pictures and color. Those on Facebook are more likely to visit a vibrant page instead of a dull one.

Give someone something valuable if they "like" your page. Likes can get your Facebook page a lot of new attention. Think about giving folks something unique and free if they give your page a "like." This will grab people's attention rather than asking them to like the page. If you give them something they like, they will probably not hesitate to "like" you.

Look at Facebook as a great way to post content. It's not all about chatting it up with your friends; it's also a great place to share content too. Treat it as a marketing medium. Make sure that you incorporate professional posts about your product on your page. You will see great results from using Facebook.

Learn how to build a fan base. Therefore, try not to do heavy marketing until you have a reasonable amount of fans. This will allow you to market to a larger audience so that your expenses do not go to waste.

If updates are not relevant to your business, do not share them. It might be tempting to give your opinion on things or to share personal things with people, but this may not be interesting to your followers. Use your personal account if you want to share updates about personal projects.

When making a decision, ask your fans for input. People love feeling important and in-the-know. Asking them to help with basic decisions is one great way to do this. As an example, a blogger could have readers vote on a topic they'd like to hear about.

Be sure your posts are valuable. Each of your posts should contain information that your followers can learn from or use. Don't post just for the sake of posting. However, avoid "selling" too much to prevent your followers from getting tired of having your name popping up on the news feed.

Run an occasional competition or contest for getting a certain number of Likes to your page. Offer a discount, or even better yet, something totally free to a random winner after your Like-goal is met. This brings in more subscribers and gives an opportunity to the winner to comment on the prize or free offer.

You should now know more about how to market via Facebook. But you must use these tips the right way. Follow this advice to get your company visible to millions of potential clients.




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