Sunday, November 17, 2013

Facebook Marketing: Turning Your Likes Into Profits

By Meagan Smith


There's no doubt that everyone knows how powerful social media can be. Especially social networks like Facebook who have millions of users worldwide and with so many people concentrated in one place new opportunities are available. If you are not getting a piece of the huge market that is Facebook and using it for your business you might be missing out.

Specially the use of fan pages, marketing through the use of Facebook tabs is an easy and efficient way to get the word out. Why not create a "Promotions" tab and highlight items you have on sale, coupons you've made available or even contests you're running. It's a great way to allow your followers to easily keep up with what's going on. Create a contest on your Facebook page that only fans of your page can participate in. This will make them excited to come to your page. They may even tell family, friends, or co-workers, meaning you will have more visitors coming to your page. Of course, more visitors means more business!

There are other small marketing tips you can do for example, If you are replying to a comment that was left by a specific user, make sure that you tag the person in your post. You want to get people to come back to your page as much as possible, and tagging is a great way to get someone to return.

Many people struggle to build a following on Facebook because they are looking at their numbers and only seeing numbers. Your fans are not numbers, they are real people and if you want people to engage, like and share your content you need to connect with your fans. After remember is your brand the one that will be taking heat if you say or do the wrong thing on Facebook.

If you are able to build a large following on Facebook then you'll have access to an unlimited traffic source capable of bringing you thousands of leads for your business. Figuring out how to attract followers and maintaining a large fan base is the part you need to learn how to do. Hopefully these tips gave you some ideas and you are ready to take action.




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