Anyone that works in Long Island SEO can tell you what rich snippets are. These are unique search engine results that come up based on certain terms that users submit. What you may not know, though, is why they matter. What makes them so crucial to search engine optimization that makes them worthwhile to discuss? For those that would like to learn about rich snippets, the following information should be noted.
Rich snippets, by definition, are search engine results that provide extra information alongside with URLs and their descriptions. For example, if you were to search for a recipe for strawberry lemonade, you might come across results that offer thumbnail images of the beverage in question. These are known as rich snippets, and it's safe to say that they matter. Reputable authorities on SEO, www.fishbat.com included, will agree.
Along with thumbnails, rich snippets are known to feature star ratings, which are vital to gaining clicks. Did you know that the average person won't click on a result, or purchase a product, if the star rating is less than four? Even if three and a half is still considered a solid score, it may not instill faith in users to proceed further. A star rating provides even more insight, and it could be what makes or breaks a sale.
What are the benefits that rich snippets offer, you may wonder? Perhaps the most noteworthy is the additional information they provide based on the aforementioned thumbnails. If you're searching for a recipe, which link will you click on first: one with an image attached to it, or one without it? The former is likely to grab your attention, as it provides more insight. Therefore, you will treat it with more weight compared to the other option.
The way that rich snippets improve click-through rates should be noted, too. A click-through rate, or CTR, is the percentage of times a website or webpage is accessed through a certain link. When your site's CTR is high, this means that several people are landing there. For those that are looking to improve this statistic, on their websites, it would make sense to invest in rich snippets. The value that they provide, in the long term, can't be denied.
Rich snippets, by definition, are search engine results that provide extra information alongside with URLs and their descriptions. For example, if you were to search for a recipe for strawberry lemonade, you might come across results that offer thumbnail images of the beverage in question. These are known as rich snippets, and it's safe to say that they matter. Reputable authorities on SEO, www.fishbat.com included, will agree.
Along with thumbnails, rich snippets are known to feature star ratings, which are vital to gaining clicks. Did you know that the average person won't click on a result, or purchase a product, if the star rating is less than four? Even if three and a half is still considered a solid score, it may not instill faith in users to proceed further. A star rating provides even more insight, and it could be what makes or breaks a sale.
What are the benefits that rich snippets offer, you may wonder? Perhaps the most noteworthy is the additional information they provide based on the aforementioned thumbnails. If you're searching for a recipe, which link will you click on first: one with an image attached to it, or one without it? The former is likely to grab your attention, as it provides more insight. Therefore, you will treat it with more weight compared to the other option.
The way that rich snippets improve click-through rates should be noted, too. A click-through rate, or CTR, is the percentage of times a website or webpage is accessed through a certain link. When your site's CTR is high, this means that several people are landing there. For those that are looking to improve this statistic, on their websites, it would make sense to invest in rich snippets. The value that they provide, in the long term, can't be denied.
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