Real estate agents will find much of their business online, so it makes sense for them to have websites that perform in all respects. One of the ways that this can be done is by creating URLs that matter. As vague as this statement may seem, creating URLs that rank for various real estate-related terms may be easier than you think. Here are some of the best tips that Long Island SEO experts can provide those that work in this industry.
When it comes to creating URLs - and names such as fishbat.com will agree - readability matters. To accomplish this, make your URLs as short as possible. Ensure that they aren't made up of a series of random numbers and letters. Instead, focus on making them readable, not only for search engines, but people as well. This is just one of the ways to optimize your URLs so that they begin to perform from an SEO standpoint.
Next, ensure that each URL has a relevant keyword included. To do so would be an oversight, and it's a common one among those that are unfamiliar with SEO in general. Let's say that, for the sake of argument, that you're located in New York. Perhaps you'd like to include the term "real estate New York" somewhere in a relevant URL. In fact, it's strongly recommended that you do so, as this will make your SEO even stronger.
Also, cut down on stop words. While this may seem like it goes against readability, it's important to understand that URLs should try to trim down as much fat, for lack of a better term, as possible. Stop word include "and," "the," "but," or any other related subject. By removing stop words from URLs, you actually make them easier to rank. This is another area real estate agents should look into when altering URLs, ensuring that they are as functional as possible.
To create the best URLs in the long term, stay on top of SEO best practices. Understand what makes a website rank in this regard. Alter your URLs so that they continue to perform for your business. Anyone that has ever worked in SEO will tell you that strategies don't stay the same for long. In fact, by staying on top of your game, you will be able to keep your website ranking, which will only help you obtain more clients looking to rent, lease, or buy.
When it comes to creating URLs - and names such as fishbat.com will agree - readability matters. To accomplish this, make your URLs as short as possible. Ensure that they aren't made up of a series of random numbers and letters. Instead, focus on making them readable, not only for search engines, but people as well. This is just one of the ways to optimize your URLs so that they begin to perform from an SEO standpoint.
Next, ensure that each URL has a relevant keyword included. To do so would be an oversight, and it's a common one among those that are unfamiliar with SEO in general. Let's say that, for the sake of argument, that you're located in New York. Perhaps you'd like to include the term "real estate New York" somewhere in a relevant URL. In fact, it's strongly recommended that you do so, as this will make your SEO even stronger.
Also, cut down on stop words. While this may seem like it goes against readability, it's important to understand that URLs should try to trim down as much fat, for lack of a better term, as possible. Stop word include "and," "the," "but," or any other related subject. By removing stop words from URLs, you actually make them easier to rank. This is another area real estate agents should look into when altering URLs, ensuring that they are as functional as possible.
To create the best URLs in the long term, stay on top of SEO best practices. Understand what makes a website rank in this regard. Alter your URLs so that they continue to perform for your business. Anyone that has ever worked in SEO will tell you that strategies don't stay the same for long. In fact, by staying on top of your game, you will be able to keep your website ranking, which will only help you obtain more clients looking to rent, lease, or buy.
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