If you're a business owner, you should have a LinkedIn company page as well. While it's likely that you already have a user account on this site, perhaps your business hasn't been given the attention it needs on said site. This is where company page creation comes into play, and it's worth noting that it pays off when the effort is put forth. Here are some of the do's and don'ts that will help for the sake of Long Island advertising.
To create the best LinkedIn company page - and authorities on marketing like fishbat will say the same - you should include as many details as possible. Everything from a company logo to location information should be present. The more insight that you can offer, as far as your company is concerned, the more interest you stand to build among visitors. This is just one of the many tips that will help you get the most out of your company page.
Consistency is key when it comes to LinkedIn company page development, too. One of the ways to be consistent is by publishing similar content on your LinkedIn page that you would on any other social media platform, Facebook and Twitter included. You should also use the same branding materials, such as company logos and fonts, across all platforms. This will allow everything to appear uniform, which is essential from a branding perspective.
When it comes to the don'ts of LinkedIn company page development, failing to take advantage of certain types of content should be noted. Did you know that, not only on LinkedIn but social media in general, video tends to perform much better than any other type of content? What this means, as you might imagine, is that it should be given a certain amount of attention. It shouldn't be the only content you post, but ignoring it would be an oversight.
There's also the possibility of content not being published frequently. The best LinkedIn company pages publish content once every few days, at least, to keep themselves relevant. Without fresh, high-quality content, you will be unable to maintain relevance, not only in your industry but in the eyes of your target audience. Content matters, so be proactive in regard to how much goes out on a routine basis.
To create the best LinkedIn company page - and authorities on marketing like fishbat will say the same - you should include as many details as possible. Everything from a company logo to location information should be present. The more insight that you can offer, as far as your company is concerned, the more interest you stand to build among visitors. This is just one of the many tips that will help you get the most out of your company page.
Consistency is key when it comes to LinkedIn company page development, too. One of the ways to be consistent is by publishing similar content on your LinkedIn page that you would on any other social media platform, Facebook and Twitter included. You should also use the same branding materials, such as company logos and fonts, across all platforms. This will allow everything to appear uniform, which is essential from a branding perspective.
When it comes to the don'ts of LinkedIn company page development, failing to take advantage of certain types of content should be noted. Did you know that, not only on LinkedIn but social media in general, video tends to perform much better than any other type of content? What this means, as you might imagine, is that it should be given a certain amount of attention. It shouldn't be the only content you post, but ignoring it would be an oversight.
There's also the possibility of content not being published frequently. The best LinkedIn company pages publish content once every few days, at least, to keep themselves relevant. Without fresh, high-quality content, you will be unable to maintain relevance, not only in your industry but in the eyes of your target audience. Content matters, so be proactive in regard to how much goes out on a routine basis.
About the Author:
Would you care for more information regarding social media and how it benefits your bottom line? Contact fishbat for details!. Also published at Long Island Advertising: The Do's And Don'ts That Help Linkedin Company Page.
No comments:
Post a Comment