Saturday, January 19, 2019

What Long Island Advertising Experts Should Know About Youtube Stories

By Paula Hess


If you've been on Snapchat, Facebook, or any other social media platform for an extended length of time, you know all about Stories. This type of format features content that's told in sequential order, whether it's in regard to trips, projects in progress, or what have you. YouTube has recently joined the fold, which brings us to the topic of YouTube Stories. Here is what those that work in Long Island advertising can tell you about this feature.

If you're unfamiliar with Stories, as a whole, it's essentially a format that shows content, photos and videos included, in sequential order. YouTube Stories, as companies such as fishbat will attest, isn't much different. Like other social networks, it offers the ability to add bells and whistles to said content, filters and stickers included. It can be easily accessed on the YouTube mobile app, where a "Create Story" option will be.

A noticeable downside of YouTube Stories, at least at this stage of the feature's life, is that it's not open to everyone. Currently, if you aren't an eligible content creator with 10,000 subscribers or more, you won't be able to access the feature in question on your phone. However, it's expected that it will be rolled out to more users as time goes on. It would seem like YouTube Stories requires testing, though, which is where top content creators come into play.

What do YouTube Stories have to offer compared to the competition, you may wonder? Perhaps the most noticeable feature is the fact that Stories last for seven days before they're automatically deleted. This is a considerable upgrade from other social media platforms, including Snapchat, as their Stories vanish after 24 hours of being published. YouTube Stories also allows for interaction between users and content creators, with posts being commented on and responded to.

It would make sense as to why YouTube would unveil its own version of Stories, as it can do well on this video streaming platform. After all, unlike other social channels, it focuses predominately on video, whereas the likes of Facebook and Twitter are more conversational. Whether YouTube Stories takes off remains to be seen, but there is confidence behind this feature. It's a simple matter of how well the larger community takes to it.




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