Tuesday, October 30, 2018

Long Island SEO: The Do's And Don'ts Regarding Page Load Improvement

By Arthur Williams


It wasn't too long ago that search engine results have changed to make page loading speed a variable. In other words, if it takes too long for your site to load, you won't be easily found on Google, Bing or any other major search engine. Positive Long Island SEO growth hinges on various factors and it's easy to imagine that the speed at which your site loads is included in the conversation. Here are a few do's and don'ts to follow in this respect.

If you'd like to speed up your website, images should be properly optimized. Reputable names in SEO such as fishbat.com will tell you to choose file sizes that are smaller, JPEG being one of the most common examples. Furthermore, these images should be cropped or resized so that they better fit your site's layout. Otherwise, the entire presentation will seem off. Needless to say, images play a pivotal role in how websites rank.

You may also want to go with a more minimal approach from a website standpoint. More and more websites are focusing less on content that's heavy in file size in lieu of more copy. What this means is that text takes precedence, which allows websites to perform better on a number of devices. Given the importance of smartphones beyond communication, this should come as no surprise. By keeping things simple, your site will become speedier.

Cloudflare, BootstrapCDN, and Amazon CloudFront; these are just a few examples of content delivery networks. These collections of servers are designed to provide users with web information, including websites, relative to their geographic locations. Without the right CDN, your site won't load at the optimal speed for someone that could have been a lead. The sooner that you put CDNs to work, the better your website will perform for others around the world.

Your website's slow speed may be the result of a large number of plugins, which is another "don't" to consider. If you're familiar with WordPress, you know that there are multiple addons that provide features that wouldn't have existed otherwise. When many of said addons work together, it's safe to say that it brings down the site's overall performance. Pick and choose the plugins you need, as this will keep your site working at a fast pace.




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