Whether you're selling cosmetic products, electronics, or insurance advice, your business is designed to provide to others. In the digital age that we live in, it's easy for the average person to write up a review about what they've invested in. Negative online reviews can be quite damaging, not only to a business owner's reputation but in terms of Long Island SEO as well. For a better understanding of what to do, in this situation, here are a few misconceptions that should be cleared up.
"I shouldn't believe a negative review; it isn't reflective of my company." It's easy to disregard a negative review as dishonest, which may be the biggest mistake you could make. No business is perfect, which is why it's important to evaluate operations from within. If your company is criticized for a lack of organization, it may be something to address with your workforce. There are many reviews that offer solid points that should be accounted for.
"A negative review won't impact my website." You may think that a single negative review won't hurt your website, which isn't exactly true. According to companies like fishbat, there is a greater focus on user content than ever before from an SEO standpoint. What this means is that positive content should be prevalent. Furthermore, a single review can spur others from different people, which can have an even more severe Long Island SEO impact.
"Once a negative review is up, it's there forever." This is perhaps the biggest mistruth about negative online reviews, as the majority of people believe that they're permanent. Keep in mind that websites are unique in regard to their posting guidelines, meaning that it's entirely possible to have them removed if there's a legitimate case to be made. You can also speak to the original poster directly. Just because someone posted a negative review doesn't mean that it has to follow your business forever. In fact, addressing the situation sooner will greatly benefit your online reputation.
"I won't be able to prevent negative reviews from being posted." There are quite a few ways to prevent negative reviews and they're largely dependent on your business strategy. For example, if a previous customer contacts you about a product that came to them broken, don't immediately disregard their complaints. Instead, focus on ways to make the situation better, such as offering a replacement. By doing so, you'll be able to reduce the risk of negative feedback being posted online.
"I shouldn't believe a negative review; it isn't reflective of my company." It's easy to disregard a negative review as dishonest, which may be the biggest mistake you could make. No business is perfect, which is why it's important to evaluate operations from within. If your company is criticized for a lack of organization, it may be something to address with your workforce. There are many reviews that offer solid points that should be accounted for.
"A negative review won't impact my website." You may think that a single negative review won't hurt your website, which isn't exactly true. According to companies like fishbat, there is a greater focus on user content than ever before from an SEO standpoint. What this means is that positive content should be prevalent. Furthermore, a single review can spur others from different people, which can have an even more severe Long Island SEO impact.
"Once a negative review is up, it's there forever." This is perhaps the biggest mistruth about negative online reviews, as the majority of people believe that they're permanent. Keep in mind that websites are unique in regard to their posting guidelines, meaning that it's entirely possible to have them removed if there's a legitimate case to be made. You can also speak to the original poster directly. Just because someone posted a negative review doesn't mean that it has to follow your business forever. In fact, addressing the situation sooner will greatly benefit your online reputation.
"I won't be able to prevent negative reviews from being posted." There are quite a few ways to prevent negative reviews and they're largely dependent on your business strategy. For example, if a previous customer contacts you about a product that came to them broken, don't immediately disregard their complaints. Instead, focus on ways to make the situation better, such as offering a replacement. By doing so, you'll be able to reduce the risk of negative feedback being posted online.
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