Friday, January 26, 2018

Why A Long Island Advertising Agency May Recognize Facebook Local

By Paula Hess


Events was a Facebook app that allowed users to create their own events and potentially reach out to different audiences. Recently, though, the program was relaunched and rebranded as Facebook Local. This is more than just a simple name change, though, as it offers more in the way of functionality. A number of Long Island advertising agencies will agree, so keep the following details in mind if you think that this app is worth utilizing.

Facebook Local is very much a combination of different apps that you are probably familiar with. It can be defined as the previous Events app, only with elements of Yelp and Foursquare thrown into the mix. With Local, you can learn about the establishments that your friends have checked out. By doing so, you may have ideas of the restaurants to try out, the bars to visit, or what have you. This is just the gist, though, that companies like fishbat can provide.

Another reason to make note of Local - and perhaps your local fishbat Long Island advertising agency will agree - is that it serves as its own separate app. While it can be argued that it could have been included in the main Facebook app, a counterargument can be made that it would make the content too cluttered. Given the amount of information on anyone's newsfeed, it's easy to see why these entities would be broken up. Local offers location-specific information in a concise manner.

Local will be able to keep users up-to-date on upcoming events, too. With the Trending Events section, people can learn about the festivities that are set to occur in their areas. These include, but aren't limited to, concerts, fundraisers, and ribbon cutting ceremonies for local businesses. With this information in mind, Local will be able to tell people about said events, which will allow them to determine if they're worth attending.

For those that enjoy being social butterflies or knowledgeable about their towns, it's easy to see why Local is worth downloading. It provides ample information related to your area, whether you're a fan of places to eat, locations to gather at, or events that can be attended. With the popularity of such apps as Yelp remaining strong, there is a demand for this type of functionality. Facebook understood this, and it'll be interesting to see how Local develops from here.




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