Tuesday, June 6, 2017

Why Load Times Matter To New York Web Design Agencies

By Arthur Williams


If you want to know how the quality of websites is measured, you're most likely going to evaluate a litany of components. However, it'd be a lie to say that load times aren't among the most vital. As a matter of fact, in the digital age that we live in today, it's essential that a site loads at a rapid speed. If you'd like to know why this particular component is focused on, here is some food for thought offered by New York web design companies.

One of the reasons why New York web design agencies see load times as essential has to do with SEO. For those that don't know, search engine results hinge on a variety of factors, one of the most recent being how quick a website loads upon clicking a link. If the time of arrival is even a few seconds too long, it can negatively affect rankings for the long term. This is one of the many things that companies such as Avatar New York can tell you about load times.

Another reason to focus on load times is user retention. Did you know that the average person spends only a few seconds on a poorly optimized website before clicking away? This is an example of poor user retention, which can be improved by increasing load times, ensuring that your site kicks into gear faster. When this happens, not only will the aforementioned individual spend more time on your site, but the likelihood of creating business will increase to boot.

Lastly, by helping your website's load time, you'll be able to benefit from increased traffic. More than anything else, this is what will create sales. When multiple people visit your site on a regular basis, the chances of you seeing more sales will increase. You will not be able to see this rate of improvement, however, unless you improve your website's performance. The rate at which is loads is paramount in this respect.

Hopefully these details have allowed you to better understand why it's important for websites to have quick load times. It seems like there is a greater focus on immediacy these days, as people desire instant gratification above all else. The load times in question can be improved, however, provided the correct development strategies are set in place. When this occurs, it's safe to assume that sites will perform better than they have in the past.




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