Friday, June 16, 2017

3 Things Long Island Advertising Agencies Can Learn From WWE

By Rob Sutter


Without question, World Wrestling Entertainment is the largest company that specializes in pro wrestling. However, many people tend to overlook just how active the company is from a digital standpoint. Its social media activity is just the tip of the iceberg. If Long Island advertising agencies wish to better themselves in the long term, here are 3 lessons that they would be wise to take away from WWE.

One of the most interesting aspects about WWE, from a social standpoint, is the content it showcases. It seems like there are new posts on Facebook every hour or so, meaning that fans are constantly provided with new content. Sometimes it comes in the form of nostalgic videos. It may also take the form of clips from more recent shows. Regardless, the likes of fishbat will tell you that content is king in the digital age.

It's also worth noting the importance of different content sharing methods. For example, the WWE Network is immensely popular with wrestling fans due to the amount of value in place. It shows that social media just one of many vehicles that businesses can use to target consumers. If you don't broaden your horizons in this respect, you run the risk of leaving money on the table.

What about the ways that WWE constantly freshens up its creative scene? Even though some storylines play out slower than others, they're always moving forward, which means that the overall product becomes more interesting. The best Long Island advertising agencies don't stay still for too long. As a matter of fact, they can benefit from pivoting when need be. Simply put, the more momentum there is, the more interest that builds over time.

These are just 3 reasons why Long Island advertising agencies would be wise to take notes from WWE. Digital media is huge in this day and age, as everyone is active on social media platforms. Why wouldn't you want to take advantage of these to develop your business? It's important to know how these platforms, as well as other services, work. WWE has proven itself as a digital powerhouse and it's a status that can't be ignored.




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