Thursday, September 10, 2015

Long Island SEO: What Are Meta Descriptions?

By Rob Sutter


If you have ever searched for websites, you will find recurring traits which matter more than you may think. For this reason, I would like to talk about meta descriptions, which are nothing short of important for Long Island SEO success. Of course, you may be curious to know why these descriptions are so vital. For those who are looking to rank not only on Google but any search engine imaginable, the following details may be of worth to you.

For those who do not know, meta descriptions are seen as small blurbs which exist underneath the link for any website on Google, Bing, or what have you. These descriptions work well for informational reasons, but to say that their value ends here would be nothing short of a fabrication. In fact, they can impact a website's ranking on Google, which is crucial for Long Island SEO success. The idea that many people are unfamiliar with this level of importance means that knowledge is that much more valuable.

What you should know about meta descriptions is that Google loves them. As a matter of fact, if you make it a point to write a comprehensive description for every webpage you own, you will be surprised by how much more positive your rankings will become. Yes, these descriptions may not seem like much on the surface. However, when you compose a number of them with care, the success that you can generate will be nothing short of excellent.

For those who are looking for ways to create the best meta descriptions, repetition should be avoided. When you use the same description for each web page you have, Google will pick up on this, which can result in lower rankings for you. Authorities the likes of fishbat will also tell you to only make your descriptions so wordy. In fact, the more terse you keep them - under 160 characters or so - the greater an advantage you'll have on the Long Island SEO front.

Anyone who has ever operated a website can tell you that meta descriptions matter. However, as you have learned, there is quite a bit of work that goes into the process of creating the descriptions in question. You have to be mindful about how well your copy is created, not only from a structural standpoint but a content-related one as well. If this is done, it's easy to imagine that your efforts to create websites will be made that much easier.




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