Tuesday, September 15, 2015

Could A Long Island Advertising Agency Benefit Ring Of Honor?

By Jason McDonald


In June, Ring of Honor struck a deal with Destination America to air its programming on that very channel. This was a big move for the popular pro wrestling company, as it was now able to reach more households than it was in the past. With that said, marketing can always play a larger role, which is why I feel like a Long Island advertising agency or equivalent would be able to help. With that said, here are a few details to help get you started.

If you're curious to know about Ring of Honor, what you should be familiar with is that it was created in 2002 with a purpose. Specifically, it was a wrestling company designed to cater to the older demographic of wrestling enthusiasts, which it was able to on a regular basis. However, unlike World Wrestling Entertainment and the like, ROH struggled to obtain mainstream exposure. It's for this reason that the aforementioned Destination America deal was so monumental.

It wasn't like Ring of Honor lacked television beforehand, though, as it was previously syndicated through Sinclair Broadcast Group. Even though this is the largest television station operator in the United States, it's important to know that not everyone received ROH in their homes. What this resulted in was a challenge that only the most enthusiastic of wrestling fans would undertake. Even though the deal mentioned prior is a step in the right direction, more work can be done.

There's much to talk about when it comes to the excitement that a Long Island advertising agency can generate. I am sure that many others can attest to this, given the importance of services like SEO, social media management, and web design. Even though some of these may be more useful to Ring of Honor than others, I believe that they matter all the same. It's just a matter of knowing what's most necessary, which firms such as fishbat can evaluate.

Regardless of where Ring of Honor goes from here, it's easy to see that it will maintain an audience all the same. Since its creation in 2002, it has slowly carved out a niche for itself, as a promotion that's tailored to an older group of fans. While other companies may focus on including other groups, ROH took a more mature route, and it was for the better. Not only has marketing played into it, but the talent involved and the passion they possess have done wonders and will continue to do so.




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