Thursday, May 15, 2014

Can A Long Island CPA Use Social Media?

By Rebecca Mills


To say that social media is used by a few businesses would be something of an understatement. This platform is easily one of the most integrated, whether you are talking about Facebook, Twitter, or what have you. While the work of a Long Island CPA is effective, it seems like these accountants have, by and large, left social networking channels alone. As of late, though, it appears as though they have seen their usefulness and decided to put them to use in order to attain results.

Social Times published a news piece and it made me realize just how little social media has been integrated by many a Long Island CPA. However, the past couple of years have shown us that networking has expanded to such a degree that businesses simply cannot go without it. Authorities the likes of CFO Consulting Services will be able to attest to the usefulness of these types of websites as well. One of the reasons for this is because it allows networking to stand out and become even greater.

Leadtail, a social insights company, covered the story in detail and it surveyed almost 50,000 tweets as well as over 3,000 shared links by firms. These numbers are high, which is understandably when given the fact that 55 percent of all accountants have taken it upon themselves to use Twitter for the sake of keeping aware of trends. It has also helped them to showcase content to a wide number of people. From what I have seen, though, social networking is practically needed in order for businesses to stand out these days.

Every business has the objective to expand and the idea of social media is one such way to go about this. In fact, I would place it on a higher pedestal than television commercials because it seems like these are not nearly as used as they were a couple of decades ago. The Internet is easily the most utilized platform in general so it goes without saying that social media possesses a tremendous amount of importance as well. The use of social networking is recommended for any Long Island CPA if they want to expand their reach.

If you are someone who prides him or herself on being involved in the financial world, it should go without saying that a social networking account is owned. You have to possess the ability to connect to those who are relevant in your industry and the idea of sharing content cannot go overlooked, either. Certain websites will stand out more than others, of course, but the ones which are most prominent have to be interacted with. Only then will the benefits of social networking make themselves known.




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