When you think about it, the terms "fanbases" and "audiences" do not seem to have many differences in between them. They are, in the general sense, defined as groups of people who are interested in a certain type of media. While this might be true, a recent article regarding YouTube might be able to shed more light on this particular matter. It is also a subject that, in my view, Internet marketing companies will be able to offer their expertise on for the sake of expansion.
The Guardian posted an article about YouTube and how it is stressing the point of building "fanbases" - not audiences - to its many users. The reason that YouTube gave was that fanbases are more likely to choose what it is that they will watch, at the times that they would like. Audiences, though, seem to tune in to watch whenever they are told. It's easy to assume that fanbases have a more positive connotation, not just in the realm of social media but content creation as well.
As someone who frequents Tumblr, I have seen just about everything from commentary to live-blogging. This is especially true when it comes to television shows, as users will take to this particular website in order to write their own commentary, thereby creating content of their own. It's important to make note of this because, seeing as how this particular group stays engaged, the appeal of TV shows do not end once the credits roll. It's a level of engagement that Internet marketing companies can attest to.
I do have one concern that the article brought to my attention, however, and it was one that was focused on the gearing of content based on interests. It's important to keep in mind that the suggestion of certain videos can come across as intrusive, according to many Internet marketing companies. What has to be done is more organic engagement, which is an important factor associated with firms like fishbat. The content shouldn't be so much in-your-face; rather, the distribution of said content should be more natural.
This endeavor by YouTube seems like it is going to be promoted quite a bit and I hope that there will be positive results to come from it. My only concern is whether or not people will actually engage with the content that they view on YouTube. After all, it is important to note that not everyone likes the same kinds of things. "Fanbases" versus "audiences" seems to possess many more differences than originally expected but one can only hope that this will be for the better.
The Guardian posted an article about YouTube and how it is stressing the point of building "fanbases" - not audiences - to its many users. The reason that YouTube gave was that fanbases are more likely to choose what it is that they will watch, at the times that they would like. Audiences, though, seem to tune in to watch whenever they are told. It's easy to assume that fanbases have a more positive connotation, not just in the realm of social media but content creation as well.
As someone who frequents Tumblr, I have seen just about everything from commentary to live-blogging. This is especially true when it comes to television shows, as users will take to this particular website in order to write their own commentary, thereby creating content of their own. It's important to make note of this because, seeing as how this particular group stays engaged, the appeal of TV shows do not end once the credits roll. It's a level of engagement that Internet marketing companies can attest to.
I do have one concern that the article brought to my attention, however, and it was one that was focused on the gearing of content based on interests. It's important to keep in mind that the suggestion of certain videos can come across as intrusive, according to many Internet marketing companies. What has to be done is more organic engagement, which is an important factor associated with firms like fishbat. The content shouldn't be so much in-your-face; rather, the distribution of said content should be more natural.
This endeavor by YouTube seems like it is going to be promoted quite a bit and I hope that there will be positive results to come from it. My only concern is whether or not people will actually engage with the content that they view on YouTube. After all, it is important to note that not everyone likes the same kinds of things. "Fanbases" versus "audiences" seems to possess many more differences than originally expected but one can only hope that this will be for the better.
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