Saturday, March 23, 2019

Reddit Video Do's And Don'ts Every Long Island Advertising Agency Should Know

By Arthur Williams


One of the most popular types of content on Reddit, which is a social media platform based primarily on text discussions, is video. Recently, Reddit announced that video content, on their platform, was viewed 1.4 billion times per month. It would make sense, then, for every Long Island advertising agency to learn how to leverage this. With the following do's and don'ts in mind, this goal can be accomplished.

One of the biggest "do's" of video content on Reddit, according to companies like fishbat, is to keep them as short as possible. On social media, there seems to be a preference toward "snack-sized" video content, whether it's designed to entertain, inform, or what have you. Instead of having your content go several minutes, keep them only several seconds long. This will make every video easier to consume, increasing its performance in the process.

Once you have the appropriate length for Reddit videos down, ensure that the subject matter is on topic. If a video fails to stick to a particular topic, regardless of the industry being discussed, anyone viewing it may lose interest. After all, they're not receiving the value that they expect. As long as you keep your content on the right track, it will perform, potentially attracting more leads from Reddit in the process.

When it comes to the "don'ts" of Reddit video, blatant advertising is one of the most noteworthy. Reddit users, across the board, are similar in the sense that they know when they're being outwardly promoted to. If this happens, they're less likely to consume what's being presented to them. Ergo, you will lose out on traffic. You have to be creative with your video content, showing what your business entails without going too far in regard to promotional tactics.

Your video content may not be entirely genuine, either, which can negatively impact the success you see on Reddit. Most of this social network's user base is comprised of young people, who are more likely to gravitate toward businesses that are transparent. They like to support establishments that give back to their communities, provide good services, and are actively involved in charities. By showcasing said genuineness, in your content, your ability to reach Reddit's massive user base will be greater.




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