Tumblr is a unique social media platform for numerous reasons. Not only does it focus on microblogging, which falls between short and long-form written content, but the audience the platform in question draws is considerably younger than the audiences others bring in. For reasons like these, a Long Island advertising agency may want to know how they can advertise on Tumblr. Here are a few do's and don'ts that will help get you started.
DO build a reputation as a content creator. There are many types of content that Tumblr not only hosts but welcomes. According to authorities on marketing like fishbat, these include blog posts, poems, and GIF sets, each of which gains certain levels of engagement. Whatever you may be most capable of creating, understand that content plays a major role in promoting oneself on the site. By building a reputation, your audience will be more likely to do business with you.
DON'T overlook the importance of tags. If you're familiar with the hashtags on Twitter, you should know that tags on Tumblr work the same way. Essentially, they make your content searchable, not only for your convenience but the increased likelihood that others will find it. It would make perfect sense to tag the content you create. Provided your tags are relevant and easily searchable, you won't have any problems in this respect.
DO respond to the asks you're given. "Asks," for those not in the Tumblr know, is the term used to describe direct messages that blogs receive from users. If you're planning on promoting yourself on this page, you should respond to these asks as they come in. This will be able to bring additional content to your Tumblr. Furthermore, it acts as a form of customer service, which means that you may be able to increase your user base.
DON'T forget to check the competition. Do you feel like you're not seeing much success on Tumblr, but your competition is? In this scenario, it would make sense to evaluate the competition, seeing what they have to offer. You shouldn't emulate everything that they do, but instead focus on their strengths. This will allow you to work on your weaknesses, thereby enhancing your presence on this social media platform.
DO build a reputation as a content creator. There are many types of content that Tumblr not only hosts but welcomes. According to authorities on marketing like fishbat, these include blog posts, poems, and GIF sets, each of which gains certain levels of engagement. Whatever you may be most capable of creating, understand that content plays a major role in promoting oneself on the site. By building a reputation, your audience will be more likely to do business with you.
DON'T overlook the importance of tags. If you're familiar with the hashtags on Twitter, you should know that tags on Tumblr work the same way. Essentially, they make your content searchable, not only for your convenience but the increased likelihood that others will find it. It would make perfect sense to tag the content you create. Provided your tags are relevant and easily searchable, you won't have any problems in this respect.
DO respond to the asks you're given. "Asks," for those not in the Tumblr know, is the term used to describe direct messages that blogs receive from users. If you're planning on promoting yourself on this page, you should respond to these asks as they come in. This will be able to bring additional content to your Tumblr. Furthermore, it acts as a form of customer service, which means that you may be able to increase your user base.
DON'T forget to check the competition. Do you feel like you're not seeing much success on Tumblr, but your competition is? In this scenario, it would make sense to evaluate the competition, seeing what they have to offer. You shouldn't emulate everything that they do, but instead focus on their strengths. This will allow you to work on your weaknesses, thereby enhancing your presence on this social media platform.
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