Wednesday, November 4, 2015

Long Island SEO: The Do's & Don'ts Of Facebook

By Paula Hess


Long Island SEO can make use of a litany of tools, amongst them being Facebook. There's no denying the impact that this website can have, not only in terms of its vast audience but its undeniable functionality to boot. With that said, though, I think that it's important to discuss some of the most essential do's and don'ts. By recognizing these points, you'll be able to obtain great success, not only for your clients but your budding brand as well.

Do be as authentic as possible. Those who are active on social media know when a company is being disingenuous. For the most part, they can see right through false behavior, meaning that it's important for Long Island SEO specialists to be as real on Facebook as possible. When this happens, it's easier for people to become engaged, thereby potentially being consumers. This is just one point of interest that firms like fishbat can cover.

Don't forget to stay engaged. It's great to receive comments on your Facebook page, but it's not like they should be ignored. Anyone who is familiar with Long Island SEO services can tell you that engagement is vital, especially when it's done on a routine basis. When you respond to those who post on your page, they remain faithful in your brand, which is tremendous. It's all about appealing to your audience, and the best way to do this is through communication.

Do keep up with stories as they appear. Facebook is not short on news stories, and it's possible that you will come across a number of these during your time on the site. To say that said stories matter would be an understatement, seeing as how they gain many clicks and reads. As a result, it would make sense for you to share them on your own page, bringing more eyes on them. If this is done, the buzz that can be created will be nothing short of tremendous.

Don't forget to include a couple of pictures. It seems like Facebook and images go hand-in-hand, meaning that you should try to implement the latter where appropriate. As you post content, either in terms of new or original stories, incorporate an image to go along with each piece. When this is done, readers will be all the more encouraged to click and see what's there. While it appears simple, the inclusion of images is nothing short of useful.




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