Thursday, July 30, 2015

How To Make The Custom Trade Show Displays Stand Out

By Phyllis Schroeder


There are numerous industries these days that are looking for marketing strategies that are effective for their business. One of the many marketing strategies that can be used nowadays is the use of custom trade show displays. No matter what field it is, be it healthcare, insurance, government, education, technology, or food, the tradeshow should be a good option for marketing.

The display will highlight all of the products you have in your inventory that you plan to offer to your market. When you participate properly in this event, you can gain more exposure. If it becomes successful, it can increase your sales. If you plan to make this a success, then here are the ways to make the most out of the said event.

First, it is to your advantage to have a theme. When it comes to the theme, it does not need to be elaborate or expensive. Even a simple theme is okay with the said tradeshow just as long as it is related to one's business and sales pitch. For example, when selling cellphones, the display must be relevant to that.

You must also learn to use audio and video materials to your advantage. When you are picking out what audio and video materials to use, you have to pick out the ones that are engaging, interactive, and informative. These materials can easily catch the target market's attention. It can keep them coming to your display booth.

Special effects can be used together with the audio-video materials that you have at your disposal. Of course, the special effects should be used to impress the target market. You can use special effects such as the spotlight to especially put your flagship product under the limelight. It should help promote your products better.

In this tradeshow, you are required to pick out a suitable music to play. The music can be played at the background. Of course, the music must have relevance to your company and sales pitch. Nowadays, picking out a music that can fit well with the company should be easy since there are many selections to choose from.

Prepare enough promotional items to give out during the tradeshow. You can pick out any kind of promotional item to hand out during that event nowadays. You can choose to give out calendars, imprinted pens, pins, candles, or t-shirts. Make sure that these promotional items have the company's name and logo, to remind potential buyers of your company when they see them.

The company mascot should be prepared for this tradeshow. Remember that the mascot draws the crowd's attention to your booth. You have to ensure that the mascot you are using for the display is one that actually makes your booth stand out. You can rent out a costume for the display for the mascot to wear.

If you can afford it, you might want to consider hiring a celebrity spokesperson. It might take a hefty sum out of your budget if you hire supermodels or high-class actors. Instead of national-level actors, you might want to consider hiring the local ones for this showcase. Hiring them is significantly cheaper.




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