Thursday, February 7, 2019

The Long Island SEO Contrasts Between Page And Domain Authority

By Arthur Williams


To say that there's much to learn about SEO would be an understatement, especially when it comes to terms that are specific to this industry. "Page authority" and "domain authority" are among the most important, but you may be mistaken in assuming that they are largely the same. In fact, you may think that are entirely interchangeable, which those that specialize in Long Island SEO will tell you isn't the case. These details will help you better contract these concepts.

First, let's discuss what page authority, or PA, entails. This is a term that refers to a score that webpage, not the larger website its associated with, is assigned. The score in question ranges from 1 to 100, as names like fishbat.com will tell you, and a higher score indicates greater reputability. While it might go without saying, if a webpage has a higher PA, it will be able to rank better, regardless of the search engine being used.

Domain authority, on the other hand, refers to the reputability or strength of an entire domain, hence the name. When a website possesses a high DA, it will become more prevalent in search engine results. There are a few indicators that determine one's DA, with some taking more time to develop than others. For example, if you have two websites that offer the same type of content, the one that's been around longer is more likely to rank, as age plays a pivotal role in determining rankings.

While it's clear that domain authority and page authority are separate concepts, the ways to improve them are similar. For example, if you have a website, it's in your best interest to continually update it with content. Furthermore, it should be original and high-quality, as duplicate content tends to perform less effectively from an SEO standpoint. Additionally, be proactive when generating links, not only on your own site but established third-party platforms as well. Before long, both your PA and DA will improve.

Now that you have a good understanding of both page and domain authority, you may want to know which one should be seen as a higher priority. While both are essential to your SEO efforts, domain authority remains most important. After all, it encompasses more of your brand and serves as a long-term endeavor that, in theory, will produce better results. Nonetheless, it makes sense to build upon both in the future.




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