Are you looking to rank on Google, Bing and a host of other search engines? Perhaps your search engine optimization needs some work, which is where a specialist can come into play. They're likely to carry out what's known as a Long Island SEO audit, a process that determines how SEO-friendly a website is in numerous regards. For a deeper understanding of the process at hand, the following information may come in handy.
One of the many factors that go into an SEO audit is determining how mobile-friendly a website is. Just because your site runs smoothly on a desktop or laptop computer doesn't necessarily mean that it's able to rank well. If the experience on a smartphone or tablet isn't user-friendly - and the likes of fishbat.com will tell you this as well - ranking becomes less of a possibility. This is just one of the potential weaknesses said audit will evaluate.
Next, an SEO audit will make note of backlinks. If you're a business owner that's online, one of your SEO goals should be to gain as many relevant links as possible. What's even more important is ensuring that said links come from multiple high-domain platforms. Otherwise, ranking will become more difficult, if not possible. Links remain a prominent factor in SEO, so it goes without saying that dismissing their importance would be an oversight.
Does your business' website have any bugs or glitches that might be impacting its performance? You may be regularly testing your site, only to find that it's lagging or otherwise not performing to the standard that it should. Not only will an SEO audit be able to make note of this, but it will provide information that, ultimately, will help said site run better. The less reliable a site is, from a performance standpoint, the less visibility it will have across different search engines.
The final pillar of an SEO audit is a call to action. Now that you know what your business' website is doing right and wrong, an approach must be taken to ensure that the latter is corrected. While it's important to address the issues at hand, it's even more vital to remedy them. This is where a CTA comes into effect, so make note of the issues that are presented and develop a strategy that will, in theory, lead to better SEO.
One of the many factors that go into an SEO audit is determining how mobile-friendly a website is. Just because your site runs smoothly on a desktop or laptop computer doesn't necessarily mean that it's able to rank well. If the experience on a smartphone or tablet isn't user-friendly - and the likes of fishbat.com will tell you this as well - ranking becomes less of a possibility. This is just one of the potential weaknesses said audit will evaluate.
Next, an SEO audit will make note of backlinks. If you're a business owner that's online, one of your SEO goals should be to gain as many relevant links as possible. What's even more important is ensuring that said links come from multiple high-domain platforms. Otherwise, ranking will become more difficult, if not possible. Links remain a prominent factor in SEO, so it goes without saying that dismissing their importance would be an oversight.
Does your business' website have any bugs or glitches that might be impacting its performance? You may be regularly testing your site, only to find that it's lagging or otherwise not performing to the standard that it should. Not only will an SEO audit be able to make note of this, but it will provide information that, ultimately, will help said site run better. The less reliable a site is, from a performance standpoint, the less visibility it will have across different search engines.
The final pillar of an SEO audit is a call to action. Now that you know what your business' website is doing right and wrong, an approach must be taken to ensure that the latter is corrected. While it's important to address the issues at hand, it's even more vital to remedy them. This is where a CTA comes into effect, so make note of the issues that are presented and develop a strategy that will, in theory, lead to better SEO.
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To discover more about SEO, please contact fishbat today.. Also published at The Pillars Of A Long Island SEO Audit.
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