Once you're done shopping for items online, you'll have to take a few additional steps before completing the transaction. One of the most important is the examination of the shopping cart page, which can be easily abandoned by a number of otherwise potential buyers. This is more common than you may think, but there are ways for this to be prevented. Here are a few ways that the top web design companies prevent this from taking place.
One of the ways to prevent shopping cart abandonment is by making the layout as simple as possible. Generally speaking, the more complicated a page is, the likelier it is that the user will click away, even if they want to purchase a single item. This is where smart web development from the likes of Lounge Lizard can come into play. Top web design companies know that less is typically more, which couldn't be truer when developing ecommerce sites.
You can also keep buyers on your shopping cart page by being transparent regarding additional costs. These include, but aren't limited to, shipping and taxes, the latter of which is dependent on the location. In any event, when a buyer is met with a surprise cost, it can prevent them from making the purchase that they had their sights set on beforehand. Needless to say, this information is worth bringing up as early as possible.
Next, ensure that there are different options available for checkout purposes. For instance, if a user doesn't want to create an account on a retailer's site, they shouldn't have to if all they want to do is buy something. This is where guest checkout comes into play, and to say that it appeals to potential buyers would be an understatement. They will still obtain the products they need without having to take the numerous steps necessary to create an account.
For those that buy items online on a regular basis, you may have seen a progress bar on the top of the site. This will detail the different steps that a buyer must take for their transaction to be completed. When developing an ecommerce platform, you should also make it clear where said buyer is in this process so that they won't click away as easily. The more transparent this process is, the less likely it is that the buyer will navigate away.
One of the ways to prevent shopping cart abandonment is by making the layout as simple as possible. Generally speaking, the more complicated a page is, the likelier it is that the user will click away, even if they want to purchase a single item. This is where smart web development from the likes of Lounge Lizard can come into play. Top web design companies know that less is typically more, which couldn't be truer when developing ecommerce sites.
You can also keep buyers on your shopping cart page by being transparent regarding additional costs. These include, but aren't limited to, shipping and taxes, the latter of which is dependent on the location. In any event, when a buyer is met with a surprise cost, it can prevent them from making the purchase that they had their sights set on beforehand. Needless to say, this information is worth bringing up as early as possible.
Next, ensure that there are different options available for checkout purposes. For instance, if a user doesn't want to create an account on a retailer's site, they shouldn't have to if all they want to do is buy something. This is where guest checkout comes into play, and to say that it appeals to potential buyers would be an understatement. They will still obtain the products they need without having to take the numerous steps necessary to create an account.
For those that buy items online on a regular basis, you may have seen a progress bar on the top of the site. This will detail the different steps that a buyer must take for their transaction to be completed. When developing an ecommerce platform, you should also make it clear where said buyer is in this process so that they won't click away as easily. The more transparent this process is, the less likely it is that the buyer will navigate away.
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