Sunday, February 4, 2018

Long Island SEO: What Is The Value Of Redirects?

By Arthur Williams


A redirect, for those not in the know, is an instance when a link on a website leads a user to an entirely different location. This isn't an uncommon instance, either, as anyone that works in Long Island SEO most likely implemented redirects in the past. What cannot be denied, though, is their collective importance to Internet marketing in general. If you'd like to know more about redirects, for search engine optimization and otherwise, please read on.

The Long Island value of redirects can't be denied, especially when websites have certain pages taken down. This is a normal practice, but it's important for links leading people to said pages to be accounted for. Redirects will allow people to be moved to other pages, meaning that websites won't run the risk of 404 errors. These can have a negative impact on search engine optimization and the likes of www.fishbat.com will be able to agree.

It's also important for redirects to be used if sites are to be moved to different domains. Despite the reasons why a domain change is done, websites and the content they possess must carry over without any issues. One of the ways that this is done, as you might have already guessed, is with smart redirects. When these are implemented, not only do websites retain their functionality but the progress they've made from an SEO standpoint as well.

If a website's URLs are to be changed, redirects are worth using. Why would a web designer or business change something as critical as a URL, you may wonder? One can make the argument that this is done in order to rank higher on search engines, which can be made considerably easier if URLs are shortened. With this endeavor comes the need for redirects, which will further ensure that content is retained.

As you can see, there a couple of reasons why redirects are implemented. What happens if these aren't used, though? One of the most common possibilities is a loss in traffic, largely due to a drop in search results. When you rank high for certain keywords, more people will click on your site; needless to say, the opposite is true as well. In order to prevent a circumstance like this, get in touch with an SEO expert as soon as possible.




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